Best Hubspot Alternatives in 2026
30 AI tools that can replace Hubspot, ranked by how much of what Hubspot does they cover. The percentage is a match score, not a popularity score.
Replacing: Hubspot — HubSpot is a customer platform that places marketing, sales, service, content and data on Input: text, data · Output: text, data
1
Pipedrive is a sales CRM built around a visual pipeline.
Input: audio, data · Output: text, data
Free trialFrom $14/moTeams
81%Strong alternative · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals12/25
- Feature description similarity14/20
Shared goals 2 of the 5 we tag Hubspot for
CRMSales
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
2
Most CRMs promise automation but still make you click through 47 fields after every customer call
Input: text, audio · Output: text, data
Free planFrom $83.25/mo
72%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals12/25
- Feature description similarity6/20
Shared goals 2 of the 5 we tag Hubspot for
CRMSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
3
Close is a sales CRM for teams that sell by phone, email and text.
Input: audio, data · Output: text, audio
Free trialFrom $9/moAPITeams
78%Strong alternative · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals12/25
- Feature description similarity11/20
Shared goals 2 of the 5 we tag Hubspot for
CRMSales
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
4
A customer support team at a Dubai-based e-commerce company handles inquiries from Arabic, Hindi, and English speakers throughout the day
Input: text, audio · Output: text
Free planFrom $25/moTeams
69%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals7/25
- Feature description similarity6/20
Shared goals 1 of the 5 we tag Hubspot for
CRM
Also tagged for
Translation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
5
Auto Chat is a leading tool offering advanced solutions for enhancing business performance through automated WhatsApp interactions. Riding the forefront of cloud-based platforms for WhatsApp Business,
Input: text · Output: text, apps
Free planFrom $50/mo
71%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals12/25
- Feature description similarity4/20
Shared goals 2 of the 5 we tag Hubspot for
CRMCustomer Support
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
6
AI-powered fundraising CRM for startups
Input: text, data · Output: text, documents
From $29/mo
69%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals7/25
- Feature description similarity7/20
Shared goals 1 of the 5 we tag Hubspot for
CRM
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
7
69%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals7/25
- Feature description similarity6/20
Shared goals 1 of the 5 we tag Hubspot for
CRM
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
8
A venture partner at a growth-stage fund spends hours each week digging through email threads to figure out who on the team knows the CEO at a promising Series B company
Input: text, data · Output: text, data
From $2,000/moAPIMobile appBrowser extensionTeams
65%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals7/25
- Feature description similarity3/20
Shared goals 1 of the 5 we tag Hubspot for
CRM
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
9
An AI bot joins your sales calls—handles the CRM work for you
Input: audio · Output: text, data
Free planFrom $29/mo
72%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals12/25
- Feature description similarity5/20
Shared goals 2 of the 5 we tag Hubspot for
CRMSales
Also tagged for
Meetings
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
10
Desktop software for wrangling Telegram at scale
Input: text · Output: text, data
Free planFrom $24.99/moTeams
66%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals7/25
- Feature description similarity4/20
Shared goals 1 of the 5 we tag Hubspot for
CRM
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
11
4Degrees is a CRM for private-market deal teams that adds relationship intelligence to deal management.
Input: data · Output: data
68%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals7/25
- Feature description similarity6/20
Shared goals 1 of the 5 we tag Hubspot for
CRM
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
12
DealCloud, part of Intapp, is a deal and relationship intelligence platform built for professional firms.
Input: text, data · Output: text, data
67%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals7/25
- Feature description similarity4/20
Shared goals 1 of the 5 we tag Hubspot for
CRM
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
13
Klaviyo is an autonomous B2C CRM that combines email marketing, SMS, WhatsApp, mobile push and RCS with AI agents and a built-in customer data platform.
Input: text, data · Output: text, data
Free planAPITeams
66%Partial replacement — covers the main need with gaps
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals18/25
- Feature description similarity9/20
Shared goals 4 of the 5 we tag Hubspot for
CRMCustomer SupportEmail MarketingMarketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
14
Brevo is an all-in-one customer engagement platform that brings email marketing, SMS, WhatsApp, push notifications, CRM, live chat and transactional messaging into one system.
Input: text, data · Output: text, data
Free planAPITeams
66%Partial replacement — covers the main need with gaps
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals18/25
- Feature description similarity10/20
Shared goals 4 of the 5 we tag Hubspot for
CRMEmail MarketingMarketingSales
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
15
Instantly automatically rotates your emails across dozens of sending addresses
Input: text, data · Output: text, data
Free trialFrom $37.6/mo
56%Limited overlap
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals13/25
- Feature description similarity4/20
Shared goals 3 of the 5 we tag Hubspot for
CRMEmail MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
16
SendPulse is a multi-channel marketing automation platform that covers email, web push, SMS and chatbots for Facebook, Instagram, WhatsApp, Telegram, TikTok and Viber.
Input: text · Output: text, apps
Free planFrom $9.6/moAPITeams
61%Partial replacement — covers the main need with gaps
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals13/25
- Feature description similarity10/20
Shared goals 3 of the 5 we tag Hubspot for
CRMEmail MarketingMarketing
Also tagged for
Chatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
17
A sales development rep at a B2B software company needs to book 20 demos this month
Input: text, data · Output: text, data
Free planAPITeams
56%Limited overlap
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals13/25
- Feature description similarity4/20
Shared goals 3 of the 5 we tag Hubspot for
CRMEmail MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
18
Sales and service teams lose deals because they cannot keep up with the volume of client communications flooding their inboxes and phone lines
Input: text, audio · Output: text, data
Free planFrom $50/moMobile appTeams
57%Limited overlap
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals9/25
- Feature description similarity9/20
Shared goals 2 of the 5 we tag Hubspot for
CRMSales
Also tagged for
Email Writing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
19
Interakt is a WhatsApp Business platform that brings marketing, support and sales into one workspace.
Input: text · Output: text, apps
Free trialFrom $55/moAPITeams
59%Limited overlap
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals13/25
- Feature description similarity8/20
Shared goals 3 of the 5 we tag Hubspot for
CRMCustomer SupportMarketing
Also tagged for
Chatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
20
47%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals9/25
- Feature description similarity8/20
Shared goals 2 of the 5 we tag Hubspot for
Customer SupportSales
Also tagged for
Chatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
21
Social Hub.AI is an enterprise platform for growing revenue from existing customers.
Input: data · Output: text, data
Free planTeams
54%Limited overlap
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals9/25
- Feature description similarity7/20
Shared goals 2 of the 5 we tag Hubspot for
CRMMarketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
22
Personal touch at scale for outreach
Input: text, data · Output: text, data
Free trialFrom $55/mo
45%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals9/25
- Feature description similarity6/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
23
46%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals9/25
- Feature description similarity7/20
Shared goals 2 of the 5 we tag Hubspot for
CRMMarketing
Also tagged for
Website BuildingSEO
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
24
Generic AI tools won't build you a custom marketing workflow
Input: text · Output: text, images
Free trialFrom $59/mo
44%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals9/25
- Feature description similarity5/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingMarketing
Also tagged for
BloggingCopywritingProduct DescriptionsWritingSEO WritingSEOAI AgentsTranslationSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
25
Train chatbots on your content
Input: text, documents, web pages · Output: text, apps
Free planFrom $40/moAPI
44%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals9/25
- Feature description similarity5/20
Shared goals 2 of the 5 we tag Hubspot for
Customer SupportSales
Also tagged for
Chatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
26
First drafts fast so you can focus on refinement
Input: text, data · Output: text
Free planFrom $24/mo
43%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals9/25
- Feature description similarity4/20
Shared goals 2 of the 5 we tag Hubspot for
MarketingSales
Also tagged for
BloggingCopywritingSEO WritingLead GenerationWorkflow AutomationTranslationSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
27
Respond.io is a customer conversation platform that brings chats, calls and emails into one team inbox.
Input: text · Output: text
Free trialFrom $79/moAPIMobile appTeams
50%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals13/25
- Feature description similarity6/20
Shared goals 3 of the 5 we tag Hubspot for
Customer SupportMarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
28
Dapta provides conversational AI voice and text agents that automate sales and customer communication for small and mid-sized businesses.
Input: text · Output: audio, apps
Free planFrom $99/mo
43%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals5/25
- Feature description similarity8/20
Shared goals 1 of the 5 we tag Hubspot for
Sales
Also tagged for
Call CentersAI Agents
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
29
Astra by Wati lets teams build, customize and deploy AI agents for customer support, lead qualification and user engagement.
Input: text, audio, documents · Output: apps
Free planFrom $79/mo
42%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals5/25
- Feature description similarity7/20
Shared goals 1 of the 5 we tag Hubspot for
Customer Support
Also tagged for
Call Centers
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
30
Extract your brand DNA, generate on-brand social content
Input: text, documents, web pages · Output: text, images
Free planFrom $49/mo
46%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals13/25
- Feature description similarity3/20
Shared goals 3 of the 5 we tag Hubspot for
Customer SupportEmail MarketingMarketing
Also tagged for
Ad CreationSocial MediaSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
Can it really replace Hubspot? Vote on each alternative — no account needed. Votes gently reorder the list; they never change the match score.
Missing an alternative? Suggest it
Best Hubspot alternatives by goal
Every goal has its own ranked list — the match score is recomputed for that job alone.
At a glance: top Hubspot alternatives
| Tool | Match | Input | Output | Pricing | Free plan | Rating | Category |
|---|---|---|---|---|---|---|---|
| Pipedrive | 81% | audio, data | text, data | From $14/mo | No | — | AI CRM |
| Lightfield | 72% | text, audio | text, data | From $83.25/mo | Yes | — | AI CRM |
| Close | 78% | audio, data | text, audio | From $9/mo | No | — | AI CRM |
| WhatsApp Translate | 69% | text, audio | text | From $25/mo | Yes | — | AI CRM |
| AutoChat | 71% | text | text, apps | From $50/mo | Yes | — | AI CRM |
| Finta | 69% | text, data | text, documents | From $29/mo | No | — | AI CRM |
Frequently asked
What is the best Hubspot alternative?
Pipedrive (81% match) is the closest alternative to Hubspot: Pipedrive is a sales CRM built around a visual pipeline. Lightfield (72% match) and Close (78% match) come next.
Is there a free alternative to Hubspot?
Yes. 19 of the 30 ranked alternatives have a free plan or free tier, including Lightfield, WhatsApp Translate, AutoChat.
What is the best Hubspot alternative for handling customer support?
Tidio ranks first for handling customer support at 82% match. See the full list of Hubspot alternatives for Customer Support.
What is the best Hubspot alternative for marketing?
Jasper ranks first for marketing at 78% match. See the full list of Hubspot alternatives for Marketing.
What is the best Hubspot alternative for closing sales?
Instantly ranks first for closing sales at 80% match. See the full list of Hubspot alternatives for Sales.
How is the match percentage calculated?
It measures how much of Hubspot's job a tool can take over: shared core category, how many of the same use cases it covers and how similar its feature set is. Popularity and ratings never change the percentage; they only break ties in the order. Lists are recomputed nightly and reviewed by editors for the most-visited tools.
How this list is ranked
The match score measures how much of Hubspot's job each tool can take over: shared core category, how many of the same use cases it covers, and how similar its feature set is. Popularity and ratings do not change the score; they only break ties in the order.
Lists are recomputed nightly from the live catalog and reviewed by our editors for the most-visited tools. Sponsored placements are marked and sit outside the ranking.