Best Hubspot Alternatives for Marketing
30 AI tools that can replace Hubspot for marketing, ranked by how closely they match. The percentage is a match score, not a popularity score.
Replacing: Hubspot — HubSpot is a customer platform that places marketing, sales, service, content and data on Input: text, data · Output: text, data
1
Generic AI tools won't build you a custom marketing workflow
Input: text · Output: text, images
Free trialFrom $59/mo
78%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals4/10
- Feature description similarity5/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingMarketing
Also tagged for
BloggingCopywritingProduct DescriptionsWritingSEO WritingSEOAI AgentsTranslationSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
2
SendPulse is a multi-channel marketing automation platform that covers email, web push, SMS and chatbots for Facebook, Instagram, WhatsApp, Telegram, TikTok and Viber.
Input: text · Output: text, apps
Free planFrom $9.6/moAPITeams
85%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals5/10
- Feature description similarity10/20
Shared goals 3 of the 5 we tag Hubspot for
CRMEmail MarketingMarketing
Also tagged for
Chatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
3
First drafts fast so you can focus on refinement
Input: text, data · Output: text
Free planFrom $24/mo
77%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals4/10
- Feature description similarity4/20
Shared goals 2 of the 5 we tag Hubspot for
MarketingSales
Also tagged for
BloggingCopywritingSEO WritingLead GenerationWorkflow AutomationTranslationSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
4
A marketing director at a B2B software company needs qualified leads but paid ads keep getting more expensive
Input: text, web pages · Output: text
Free planFrom $4/mo
78%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity6/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Social Media
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
5
Interakt is a WhatsApp Business platform that brings marketing, support and sales into one workspace.
Input: text · Output: text, apps
Free trialFrom $55/moAPITeams
83%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals5/10
- Feature description similarity8/20
Shared goals 3 of the 5 we tag Hubspot for
CRMCustomer SupportMarketing
Also tagged for
Chatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
6
Markifact is an AI marketing automation platform built around three ways of working: AI agents, workflows and an MCP server.
Input: text, data · Output: data, slides
Free planFrom $79/moAPITeams
76%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity5/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Ad CreationWorkflow Automation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
7
Large PR teams dealing with multiple markets, brands, and languages usually end up wrestling with scattered tools and disconnected workflows
Input: text · Output: text, data
Free planTeams
76%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity4/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
8
Design, write, video, social in one place
Input: text, web pages · Output: text, images, video
Free planFrom $79/mo
75%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity3/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
AI AgentsGraphic DesignSocial Media
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
9
viral.app is an operating system for UGC marketing that lets brands hire, track and pay creators in one place.
Input: web pages · Output: data
Free planFrom $24.99/moAPITeams
76%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity4/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Social Media
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
10
77%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals4/10
- Feature description similarity3/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingMarketing
Also tagged for
Ad Creation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
11
Extract your brand DNA, generate on-brand social content
Input: text, documents, web pages · Output: text, images
Free planFrom $49/mo
78%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals5/10
- Feature description similarity3/20
Shared goals 3 of the 5 we tag Hubspot for
Customer SupportEmail MarketingMarketing
Also tagged for
Ad CreationSocial MediaSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
12
Pipiads AI ONE collects and indexes advertising data specifically from TikTok, Facebook, and Meta platforms, focusing exclusively on how AI products get marketed
Input: text · Output: data
Free planFrom $24/mo
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
13
Transform your marketing team into ChatGPT power users without changing your workflow or learning new software.
Most marketing teams struggle with generic, irrelevant AI outputs that require endless i
Input: text · Output: text
Free planFrom $49.5/mo
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
14
Quiz marketing that converts browsers to buyers
Input: data · Output: data, apps
Free trialFrom $43/mo
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
15
Marketing teams drowning in campaign deadlines need DFIRST AI
Input: text · Output: text, images
Free planFrom $39/mo
75%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity3/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Ad CreationAI Agents
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
16
BlueAlpha is an AI-driven tool designed to convert marketing data into actionable insights. The system is designed to help marketing teams maximize the efficacy of campaigns and optimize ad spending.
Input: data · Output: data
Free plan
75%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity3/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Data Analytics
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
17
Most AI marketing tools hand you puzzle pieces and expect you to assemble the campaign yourself
Input: text · Output: text, images
Free planFrom $30/mo
77%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity6/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Ad Creation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
18
Cross-channel marketing campaigns often fail because customer data lives in silos and messages lack personalization
Input: data · Output: text, data
Free planFrom $750/moAPIMobile appTeams
80%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals4/10
- Feature description similarity6/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingMarketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
19
Social Hub.AI is an enterprise platform for growing revenue from existing customers.
Input: data · Output: text, data
Free planTeams
80%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals4/10
- Feature description similarity7/20
Shared goals 2 of the 5 we tag Hubspot for
CRMMarketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
20
The AI chat service environment usually forces a choice between powerful proprietary models with privacy concerns or open-source alternatives that require technical setup
Input: text, web pages · Output: text
Free planFrom $129/moTeams
73%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity1/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
SEOAI AgentsSocial Media PostsChatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
21
Mavic is an AI-powered marketing co-pilot and social media management tool designed to facilitate branding, ideation, content generation, and brand strategy for businesses. It is heralded as the world
Input: text, web pages · Output: text, images, video
Free planFrom $49/mo
75%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity4/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Image GenerationVideo GenerationProduct PhotographySocial Media
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
22
Elsa is your AI marketing assistant.
Here’s what it can do for you:
1. Instantly build your Ideal Customer Profile (ICP).
- Uncover customer needs, problems, and pain points.
- Find 20
Input: text · Output: text
Free planFrom $180/mo
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Ad CreationSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
23
75%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity3/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
SEOSocial Media
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
24
76%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity4/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
25
InstantPersonas generates user personas in seconds
Input: text, web pages · Output: text
Free planFrom $6.2/mo
75%Strong alternative
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity3/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
26
Three thousand credits a month might sound abstract
Input: data, code, web pages · Output: text, images, video
Free planFrom $49/mo
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Ad CreationSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
27
Shopify merchants get a virtual testing ground before making storefront changes go live
Input: web pages · Output: text, data
Free plan
73%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity1/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Software Testing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
28
Rumora automates brand mentions by posting AI-generated comments on viral YouTube and TikTok videos
Input: text, web pages · Output: text
From $49/moTeams
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
29
Startups launching new products need competitive intelligence that doesn't break the budget
Input: web pages · Output: documents
Free trialFrom $67/mo
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
SEO
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
30
Music release setup feels like juggling flaming swords on a unicycle
Input: text · Output: text
Free planFrom $37/mo
73%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity1/20
Shared goals 1 of the 5 we tag Hubspot for
Marketing
Also tagged for
Project Management
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
Can it really replace Hubspot for marketing? Vote on each alternative — no account needed. Votes gently reorder the list; they never change the match score.
Missing an alternative for marketing? Suggest it
At a glance: top Hubspot alternatives for Marketing
| Tool | Match | Input | Output | Pricing | Free plan | Rating | Category |
|---|---|---|---|---|---|---|---|
| Jasper | 78% | text | text, images | From $59/mo | No | — | AI Marketing |
| SendPulse | 85% | text | text, apps | From $9.6/mo | Yes | — | AI Marketing |
| Copy.ai | 77% | text, data | text | From $24/mo | Yes | — | AI Marketing |
| Engain | 78% | text, web pages | text | From $4/mo | Yes | — | AI Marketing |
| Interakt | 83% | text | text, apps | From $55/mo | No | — | AI Marketing |
| Markifact | 76% | text, data | data, slides | From $79/mo | Yes | — | AI Marketing |
Frequently asked
What is the best Hubspot alternative for marketing?
Jasper (78% match) is the closest alternative to Hubspot for marketing: Generic AI tools won't build you a custom marketing workflow. SendPulse (85% match) and Copy.ai (77% match) come next.
Is there a free alternative to Hubspot for marketing?
Yes. 24 of the 30 ranked alternatives have a free plan or free tier, including SendPulse, Copy.ai, Engain.
How is the match percentage calculated?
It measures how much of Hubspot's job a tool can take over for marketing: shared core category, how many of the same use cases it covers and how similar its feature set is. Popularity and ratings never change the percentage; they only break ties in the order. Lists are recomputed nightly and reviewed by editors for the most-visited tools.
How this list is ranked
The match score measures how much of Hubspot's job each tool can take over when the goal is marketing: shared core category, how many of the same use cases it covers, and how similar its feature set is. Popularity and ratings do not change the score; they only break ties in the order.
Lists are recomputed nightly from the live catalog and reviewed by our editors for the most-visited tools. Sponsored placements are marked and sit outside the ranking.