GRIN is a creator marketing platform that now centers on Gia, an AI operating partner that runs much of a creator program on a team's behalf. Gia finds and contacts creators who match a campaign, drafts recruiting emails and follow-ups, reviews applications, checks submitted content against the brief and proposes the next collaboration with concrete terms, while people approve the moves that matter. Underneath sits a creator CRM with affiliate links, discount codes and GMV tracking. Pricing is usage-based: a Free plan at $0 with 50 credits, then Starter at $200, Growth at $500 and Scale at $1,000 per month, none priced per seat.
GRIN is meant for ecommerce and DTC brands, creator marketing managers and agencies who have outgrown spreadsheets and manual outreach. A lean team can start free and launch a first campaign in as little as ten minutes, while multi-brand operators step up to Growth for multiple brands and currencies. Higher-volume teams buy the Scale tier for larger credit allowances. Marketers who prefer to stay hands-on can set audience, offer and outreach settings and review every draft before it goes out.
Typical scenarios include turning a business goal into a drafted campaign plan with measurable targets, screening hundreds of applications with recommended approve, decline or ask-for-more decisions, and answering inbound creator messages with replies that reflect conversation history. Teams use Gia to spot what blocks newly signed creators from posting, to review deliverables and write specific revision feedback, and to renew partnerships that perform. Affiliate programs track links, codes and sales, and migrations from a CSV, a competitor platform or GRIN Classic are free.
