HypeAuditor is an influencer marketing platform that helps teams find creators, check their quality and run campaigns from one place. Its discovery database lists more than 227 million creators across Instagram, TikTok, YouTube, X and Twitch, searchable with AI search, keywords, lookalikes and 35 or more filters. Analytics reports cover audience demographics, engagement and fraud detection, and a built-in CRM handles outreach, contracting, payment tracking and campaign reporting. APIs expose discovery, report and market data for teams that want to build on top of it.
HypeAuditor serves brand marketers, influencer marketing agencies and ecommerce teams that want evidence before they commit budget to a creator. Agencies managing several clients use the campaign manager and media plans to forecast performance, while analysts rely on competitor and market analysis. Developers and enterprises can connect through the APIs, Zapier or the Chrome extension. Industry pages highlight beauty, fashion, consumer goods, auto and health and wellness, and the case studies include a luxury hotel group and a large beauty retailer.
Common workflows start with vetting a shortlist for fake followers and audience match, then messaging creators, signing contracts and tracking deliverables. Teams monitor mentions and trends with the media monitor, benchmark competitors' creator strategies, and request custom research reports built by analysts on creators, budgets or markets. Ecommerce marketers follow influencer sales and campaigns, and finance teams pay creators through PayPal. Free tools such as engagement rate calculators and fake follower checkers for Instagram, TikTok and YouTube give a quick look before signing up.
