Best Hubspot Alternatives for Email Marketing
28 AI tools that can replace Hubspot for email marketing, ranked by how closely they match. The percentage is a match score, not a popularity score.
Replacing: Hubspot — HubSpot is a customer platform that places marketing, sales, service, content and data on Input: text, data · Output: text, data
1
Brevo is an all-in-one customer engagement platform that brings email marketing, SMS, WhatsApp, push notifications, CRM, live chat and transactional messaging into one system.
Input: text, data · Output: text, data
Free planAPITeams
87%Strong alternative
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals7/10
- Feature description similarity10/20
Shared goals 4 of the 5 we tag Hubspot for
CRMEmail MarketingMarketingSales
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
2
Klaviyo is an autonomous B2C CRM that combines email marketing, SMS, WhatsApp, mobile push and RCS with AI agents and a built-in customer data platform.
Input: text, data · Output: text, data
Free planAPITeams
86%Strong alternative
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals7/10
- Feature description similarity9/20
Shared goals 4 of the 5 we tag Hubspot for
CRMCustomer SupportEmail MarketingMarketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
3
Personalized outreach at scale
Input: data, web pages · Output: text
Free trialFrom $49/mo
78%Strong alternative
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals4/10
- Feature description similarity4/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
4
Smartlead is cold email software for outbound sales.
Input: text, data · Output: text
Free trialFrom $39/moAPITeams
83%Strong alternative
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals4/10
- Feature description similarity9/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
5
Most email platforms hand you a blank canvas and expect you to figure out the design yourself
Input: text, images, code · Output: code
Free planFrom $23/mo
76%Strong alternative
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals4/10
- Feature description similarity2/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingMarketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
6
75%Strong alternative
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity3/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
7
Email Genius is an email marketing platform that uses AI to write a different email for every customer.
Input: data · Output: text
Free trialFrom $84.17/mo
77%Strong alternative
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity5/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
8
Ecommerce stores leak potential customers at every turn
Input: text · Output: text, data
Free trialFrom $24/mo
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
9
Dreamlit AI turns natural language prompts into complete email workflows by connecting directly to your Postgres database
Input: data, web pages · Output: text
Free planFrom $16/moTeams
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
10
An email marketer at a SaaS company spends hours each week building welcome sequences, drafting campaign copy, and pulling performance reports
Input: text · Output: text, data
Free planFrom $149/mo
73%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
11
HappyPanda connects to your SaaS application through a lightweight SDK that installs with a single line of code
Input: text · Output: text
Free trialFrom $9/moAPI
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Also tagged for
Review Analysis
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
12
Touchpoint generates branded email templates through a conversational AI interface that eliminates the need for design or coding experience
Input: text, web pages · Output: code
Free planFrom $20/mo
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
13
Mailteorite generates email templates using AI and handles the sending part too
Input: text · Output: text, code
Free planFrom $19.99/moAPI
74%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
14
73%Partial replacement — covers the main need with gaps
00
How the score adds up
- Built for Email Marketing (its core category)70/70
- Shares Hubspot's other goals2/10
- Feature description similarity2/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
15
Instantly automatically rotates your emails across dozens of sending addresses
Input: text, data · Output: text, data
Free trialFrom $37.6/mo
52%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals5/10
- Feature description similarity4/20
Shared goals 3 of the 5 we tag Hubspot for
CRMEmail MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
16
Personal touch at scale for outreach
Input: text, data · Output: text, data
Free trialFrom $55/mo
51%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals4/10
- Feature description similarity6/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
17
GTM teams juggling five different tools for social monitoring and outreach can ditch the chaos
Input: text · Output: text, data
Free planFrom $17/mo
52%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals4/10
- Feature description similarity7/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
18
Generic AI tools won't build you a custom marketing workflow
Input: text · Output: text, images
Free trialFrom $59/mo
50%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals4/10
- Feature description similarity5/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingMarketing
Also tagged for
BloggingCopywritingProduct DescriptionsWritingSEO WritingSEOAI AgentsTranslationSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
19
SendPulse is a multi-channel marketing automation platform that covers email, web push, SMS and chatbots for Facebook, Instagram, WhatsApp, Telegram, TikTok and Viber.
Input: text · Output: text, apps
Free planFrom $9.6/moAPITeams
57%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals5/10
- Feature description similarity10/20
Shared goals 3 of the 5 we tag Hubspot for
CRMEmail MarketingMarketing
Also tagged for
Chatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
20
A sales development rep at a B2B software company needs to book 20 demos this month
Input: text, data · Output: text, data
Free planAPITeams
51%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals5/10
- Feature description similarity4/20
Shared goals 3 of the 5 we tag Hubspot for
CRMEmail MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
21
Mailshake is a sales engagement platform for cold outreach across email, phone and social channels.
Input: text, data · Output: text, data
From $25/moBrowser extensionTeams
55%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals4/10
- Feature description similarity10/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
22
49%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals4/10
- Feature description similarity3/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingMarketing
Also tagged for
Ad Creation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
23
Extract your brand DNA, generate on-brand social content
Input: text, documents, web pages · Output: text, images
Free planFrom $49/mo
50%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals5/10
- Feature description similarity3/20
Shared goals 3 of the 5 we tag Hubspot for
Customer SupportEmail MarketingMarketing
Also tagged for
Ad CreationSocial MediaSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
24
Saleshandy is a multichannel outbound platform for cold outreach that combines email sequencing, a B2B contact database, a dialer, WhatsApp and a task manager.
Input: text, data · Output: text, data
Free trialFrom $34/moTeams
52%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals4/10
- Feature description similarity7/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
25
Cross-channel marketing campaigns often fail because customer data lives in silos and messages lack personalization
Input: data · Output: text, data
Free planFrom $750/moAPIMobile appTeams
52%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals4/10
- Feature description similarity6/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingMarketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
26
Vuepak automates multi-channel outreach sequences by combining AI-generated messaging with managed email infrastructure options
Input: text · Output: text
Free trialFrom $40/moTeams
47%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals4/10
- Feature description similarity2/20
Shared goals 2 of the 5 we tag Hubspot for
Email MarketingSales
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
27
The system runs continuously in the background, watching content sources you point it toward
Input: text, web pages · Output: text
From $29/mo
45%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals2/10
- Feature description similarity1/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Also tagged for
Newsletters
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
28
Circle is a community platform where creators and businesses host discussions, courses, live events and paid memberships under their own brand.
Input: text · Output: apps
Free trialFrom $89/moAPIMobile appTeams
47%Limited overlap
00
How the score adds up
- Offers Email Marketing as a secondary capability42/70
- Shares Hubspot's other goals2/10
- Feature description similarity3/20
Shared goals 1 of the 5 we tag Hubspot for
Email Marketing
Also tagged for
Website BuildingOnline Courses
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
Can it really replace Hubspot for email marketing? Vote on each alternative — no account needed. Votes gently reorder the list; they never change the match score.
Missing an alternative for email marketing? Suggest it
At a glance: top Hubspot alternatives for Email Marketing
| Tool | Match | Input | Output | Pricing | Free plan | Rating | Category |
|---|---|---|---|---|---|---|---|
| Brevo | 87% | text, data | text, data | Free | Yes | — | AI Email Marketing |
| Klaviyo | 86% | text, data | text, data | Free | Yes | — | AI Email Marketing |
| SmartWriter | 78% | data, web pages | text | From $49/mo | No | — | AI Email Marketing |
| Smartlead | 83% | text, data | text | From $39/mo | No | — | AI Email Marketing |
| Migma.ai | 76% | text, images, code | code | From $23/mo | Yes | — | AI Email Marketing |
| Sequenzy | 75% | text, data, web pages | text | From $19/mo | Yes | — | AI Email Marketing |
Frequently asked
What is the best Hubspot alternative for email marketing?
Brevo (87% match) is the closest alternative to Hubspot for email marketing: Brevo is an all-in-one customer engagement platform that brings email marketing, SMS, WhatsApp, push notifications, CRM, live chat and transactional messaging into one system. Klaviyo (86% match) and SmartWriter (78% match) come next.
Is there a free alternative to Hubspot for email marketing?
Yes. 15 of the 28 ranked alternatives have a free plan or free tier, including Brevo, Klaviyo, Migma.ai.
How is the match percentage calculated?
It measures how much of Hubspot's job a tool can take over for email marketing: shared core category, how many of the same use cases it covers and how similar its feature set is. Popularity and ratings never change the percentage; they only break ties in the order. Lists are recomputed nightly and reviewed by editors for the most-visited tools.
How this list is ranked
The match score measures how much of Hubspot's job each tool can take over when the goal is email marketing: shared core category, how many of the same use cases it covers, and how similar its feature set is. Popularity and ratings do not change the score; they only break ties in the order.
Lists are recomputed nightly from the live catalog and reviewed by our editors for the most-visited tools. Sponsored placements are marked and sit outside the ranking.