Best Free Hubspot Alternatives
19 alternatives to Hubspot with a free plan or free tier, ranked by how closely they match. The percentage is a match score, not a popularity score.
Replacing: Hubspot — HubSpot is a customer platform that places marketing, sales, service, content and data on Input: text, data · Output: text, data
1
Most CRMs promise automation but still make you click through 47 fields after every customer call
Input: text, audio · Output: text, data
Free planFrom $83.25/mo
72%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals12/25
- Feature description similarity6/20
Shared goals 2 of the 5 we tag Hubspot for
CRMSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
2
A customer support team at a Dubai-based e-commerce company handles inquiries from Arabic, Hindi, and English speakers throughout the day
Input: text, audio · Output: text
Free planFrom $25/moTeams
69%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals7/25
- Feature description similarity6/20
Shared goals 1 of the 5 we tag Hubspot for
CRM
Also tagged for
Translation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
3
Auto Chat is a leading tool offering advanced solutions for enhancing business performance through automated WhatsApp interactions. Riding the forefront of cloud-based platforms for WhatsApp Business,
Input: text · Output: text, apps
Free planFrom $50/mo
71%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals12/25
- Feature description similarity4/20
Shared goals 2 of the 5 we tag Hubspot for
CRMCustomer Support
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
4
69%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals7/25
- Feature description similarity6/20
Shared goals 1 of the 5 we tag Hubspot for
CRM
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
5
An AI bot joins your sales calls—handles the CRM work for you
Input: audio · Output: text, data
Free planFrom $29/mo
72%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals12/25
- Feature description similarity5/20
Shared goals 2 of the 5 we tag Hubspot for
CRMSales
Also tagged for
Meetings
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
6
Desktop software for wrangling Telegram at scale
Input: text · Output: text, data
Free planFrom $24.99/moTeams
66%Partial replacement — covers the main need with gaps · same core category as Hubspot
00
How the score adds up
- Same core category55/55
- Covers Hubspot's goals7/25
- Feature description similarity4/20
Shared goals 1 of the 5 we tag Hubspot for
CRM
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
7
Klaviyo is an autonomous B2C CRM that combines email marketing, SMS, WhatsApp, mobile push and RCS with AI agents and a built-in customer data platform.
Input: text, data · Output: text, data
Free planAPITeams
66%Partial replacement — covers the main need with gaps
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals18/25
- Feature description similarity9/20
Shared goals 4 of the 5 we tag Hubspot for
CRMCustomer SupportEmail MarketingMarketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
8
Brevo is an all-in-one customer engagement platform that brings email marketing, SMS, WhatsApp, push notifications, CRM, live chat and transactional messaging into one system.
Input: text, data · Output: text, data
Free planAPITeams
66%Partial replacement — covers the main need with gaps
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals18/25
- Feature description similarity10/20
Shared goals 4 of the 5 we tag Hubspot for
CRMEmail MarketingMarketingSales
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
9
SendPulse is a multi-channel marketing automation platform that covers email, web push, SMS and chatbots for Facebook, Instagram, WhatsApp, Telegram, TikTok and Viber.
Input: text · Output: text, apps
Free planFrom $9.6/moAPITeams
61%Partial replacement — covers the main need with gaps
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals13/25
- Feature description similarity10/20
Shared goals 3 of the 5 we tag Hubspot for
CRMEmail MarketingMarketing
Also tagged for
Chatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
10
A sales development rep at a B2B software company needs to book 20 demos this month
Input: text, data · Output: text, data
Free planAPITeams
56%Limited overlap
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals13/25
- Feature description similarity4/20
Shared goals 3 of the 5 we tag Hubspot for
CRMEmail MarketingSales
Also tagged for
Lead Generation
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
11
Sales and service teams lose deals because they cannot keep up with the volume of client communications flooding their inboxes and phone lines
Input: text, audio · Output: text, data
Free planFrom $50/moMobile appTeams
57%Limited overlap
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals9/25
- Feature description similarity9/20
Shared goals 2 of the 5 we tag Hubspot for
CRMSales
Also tagged for
Email Writing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
12
47%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals9/25
- Feature description similarity8/20
Shared goals 2 of the 5 we tag Hubspot for
Customer SupportSales
Also tagged for
Chatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
13
Social Hub.AI is an enterprise platform for growing revenue from existing customers.
Input: data · Output: text, data
Free planTeams
54%Limited overlap
00
How the score adds up
- Each lists the other's core category39/55
- Covers Hubspot's goals9/25
- Feature description similarity7/20
Shared goals 2 of the 5 we tag Hubspot for
CRMMarketing
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
14
46%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals9/25
- Feature description similarity7/20
Shared goals 2 of the 5 we tag Hubspot for
CRMMarketing
Also tagged for
Website BuildingSEO
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
15
Train chatbots on your content
Input: text, documents, web pages · Output: text, apps
Free planFrom $40/moAPI
44%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals9/25
- Feature description similarity5/20
Shared goals 2 of the 5 we tag Hubspot for
Customer SupportSales
Also tagged for
Chatbots
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
16
First drafts fast so you can focus on refinement
Input: text, data · Output: text
Free planFrom $24/mo
43%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals9/25
- Feature description similarity4/20
Shared goals 2 of the 5 we tag Hubspot for
MarketingSales
Also tagged for
BloggingCopywritingSEO WritingLead GenerationWorkflow AutomationTranslationSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
17
Dapta provides conversational AI voice and text agents that automate sales and customer communication for small and mid-sized businesses.
Input: text · Output: audio, apps
Free planFrom $99/mo
43%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals5/25
- Feature description similarity8/20
Shared goals 1 of the 5 we tag Hubspot for
Sales
Also tagged for
Call CentersAI Agents
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
18
Astra by Wati lets teams build, customize and deploy AI agents for customer support, lead qualification and user engagement.
Input: text, audio, documents · Output: apps
Free planFrom $79/mo
42%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals5/25
- Feature description similarity7/20
Shared goals 1 of the 5 we tag Hubspot for
Customer Support
Also tagged for
Call Centers
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
19
Extract your brand DNA, generate on-brand social content
Input: text, documents, web pages · Output: text, images
Free planFrom $49/mo
46%Limited overlap
00
How the score adds up
- One lists the other's core category30/55
- Covers Hubspot's goals13/25
- Feature description similarity3/20
Shared goals 3 of the 5 we tag Hubspot for
Customer SupportEmail MarketingMarketing
Also tagged for
Ad CreationSocial MediaSocial Media Posts
Goal tags are curated and capped, not a full feature audit — a missing tag is not a missing feature.
Can it really replace Hubspot? Vote on each alternative — no account needed. Votes gently reorder the list; they never change the match score.
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At a glance: top Hubspot alternatives
| Tool | Match | Input | Output | Pricing | Free plan | Rating | Category |
|---|---|---|---|---|---|---|---|
| Lightfield | 72% | text, audio | text, data | From $83.25/mo | Yes | — | AI CRM |
| WhatsApp Translate | 69% | text, audio | text | From $25/mo | Yes | — | AI CRM |
| AutoChat | 71% | text | text, apps | From $50/mo | Yes | — | AI CRM |
| Sellestial | 69% | data | data | From $2,500/mo | Yes | — | AI CRM |
| Ungrind | 72% | audio | text, data | From $29/mo | Yes | — | AI CRM |
| TGDesk | 66% | text | text, data | From $24.99/mo | Yes | — | AI CRM |
Frequently asked
What is the best free Hubspot alternative?
Lightfield (72% match) is the closest free alternative to Hubspot: Most CRMs promise automation but still make you click through 47 fields after every customer call. WhatsApp Translate (69% match) and AutoChat (71% match) come next.
What is the best Hubspot alternative for handling customer support?
Tidio ranks first for handling customer support at 82% match. See the full list of Hubspot alternatives for Customer Support.
What is the best Hubspot alternative for marketing?
Jasper ranks first for marketing at 78% match. See the full list of Hubspot alternatives for Marketing.
What is the best Hubspot alternative for closing sales?
Instantly ranks first for closing sales at 80% match. See the full list of Hubspot alternatives for Sales.
How is the match percentage calculated?
It measures how much of Hubspot's job a tool can take over: shared core category, how many of the same use cases it covers and how similar its feature set is. Popularity and ratings never change the percentage; they only break ties in the order. Lists are recomputed nightly and reviewed by editors for the most-visited tools.
How this list is ranked
The match score measures how much of Hubspot's job each tool can take over: shared core category, how many of the same use cases it covers, and how similar its feature set is. Popularity and ratings do not change the score; they only break ties in the order.
Lists are recomputed nightly from the live catalog and reviewed by our editors for the most-visited tools. Sponsored placements are marked and sit outside the ranking.