Claap records sales conversations and converts them into structured data. It captures calls, online meetings, in-person visits and emails, then writes next steps, blockers and qualification scores into your CRM as Meeting, Deal and Company records. You can record from your desktop without a bot joining, or add a visible bot if your team prefers. Scorecards grade every call against your own framework, such as MEDDPICC or SPICED, and deal forecasts draw on the same conversation data. An MCP server and API expose that context to AI agents you build or already use.
Claap fits revenue teams that live in the CRM and want it filled in without manual typing. Sales reps get notes and follow-ups written for them, sales leaders see which calls need coaching, RevOps owners get custom objects and fields kept in sync, and customer success managers keep a history of every renewal conversation. Regulated companies can look at its EU hosting, SOC 2 Type II and GDPR positioning, along with a promise that customer data is not used for training. More than 10,000 sales reps run their deals on it.
Typical scenarios include recording a discovery call on Zoom, Google Meet or Microsoft Teams, then having the deal stage, objections and decision date written to Salesforce or HubSpot automatically. Managers review scorecards to find coaching moments, field sales reps capture on-site visits from the mobile app, and teams switching from another recorder bring their meeting history over. Clips and risk summaries can be sent to Slack, and RevOps teams build their own agents on top of the conversation data.
