Orum is an AI calling platform for outbound sales teams. Three groups of agents work together: Scout finds the phone numbers that actually answer, Operator runs parallel dialing and gets a rep on the line only when a live person picks up, and Coach reviews calls, scores them and runs practice sessions. The agents are trained on more than 2 billion real sales calls. Orum runs on its own telephony stack with SOC 2 Type II, ISO and GDPR-ready credentials.
Orum is built for SDR and BDR teams and the managers and sales development directors who lead them. Revenue teams that rely on the phone to book meetings get the most from it, particularly those where connect rates are low because contact data is stale. Enterprise buyers appreciate dedicated implementation and the compliance certifications. It sits alongside a sales engagement platform or CRM dialer, so reps keep working in the stack they already use.
Typical use cases include raising connect rates by replacing dead numbers, dialing several prospects at once while handling screeners, voicemails and phone trees automatically, and coaching reps on objections without managers listening to every call. When two people answer in parallel dialing, Orum connects the first and moves the other number to a Canceled Calls bucket for follow-up. It integrates with Salesforce, HubSpot, Outreach, Salesloft, Gong Engage and Apollo, plus webhooks, so calls, outcomes and recordings flow into existing systems. Customers report 2x more meetings with fewer reps, 20% more meetings booked and a 50% drop in ramp time.
