500,000 records fixed. That's what Sellestial reports after cleaning up HubSpot CRMs that've turned into data graveyards.
This isn't something you install yourself. Sellestial operates as a done-for-you service—building automated pipelines to fix your HubSpot mess. Deduplication? It handles that when you've got the same lead entered six different ways. Records get enriched with ICP scores and buying signals. Field standardization means California won't show up as CA, Cali, and calif anymore. Lead scoring and prioritization happen automatically. Your SDRs stop wasting time on dead ends.
RevOps teams are the target here. CRM coordinators drowning in manual cleanup work fit the profile. Managing 70,000 contacts with broken Salesforce syncs? Duplicate records everywhere? You're who they built this for. Solo operators won't find much value. This solves problems that happen at scale—when dozens of sales reps all enter data their own way.
Sellestial starts with a paid audit phase at $2,500 (takes a few weeks). Then they build your pipelines. Then they stabilize everything. After that it runs on autopilot with monitoring included.
One case study showed email open rates jumping from 15% to 30% after cleanup. Another eliminated 80% of manual data work.
The founders have computer science PhDs. That explains why they position against Clay and Make as unreliable for large-scale CRM writes. You're essentially hiring engineers to build and maintain your data infrastructure. HubSpot-Salesforce bidirectional sync gets handled too—plus connections to Zoom, LinkedIn, and meeting tools.
