HubSpot is a customer platform that places marketing, sales, service, content and data on one CRM. Marketing Hub covers leads, campaigns and personalized content, Sales Hub handles prospecting, pipeline and deals, Service Hub supports ticketing and retention, Content Hub manages pages and publishing, Data Hub cleans and unifies customer data, and Revenue Hub covers quotes, payments and subscriptions. Agent Hub adds AI agents, including a Customer Agent that resolves inquiries and a Prospecting Agent that spots buying signals. Free tools let teams get started without a contract.
It serves marketers, sales reps and managers, support leaders, content teams and RevOps staff across company sizes, from startups using the Small Business Bundle of Starter editions to enterprises that need a shared view of every customer. Teams that currently run separate tools for each function and struggle with disconnected data are the natural fit, and more than 306,000 customers use it worldwide.
Common scenarios include capturing and nurturing leads, automating marketing campaigns, building a sales pipeline and closing deals, scaling customer support with AI agents that can resolve over 65% of inquiries, and publishing content across channels. Operations teams combine and clean data across tools, route leads to the right rep and keep records accurate. HubSpot connects with more than 2,000 apps through its Marketplace, and the AEO beta shows where a brand appears in AI search results with recommendations to improve visibility. Case studies describe pipelines growing from millions to billions and fan-engagement gains for a sports club.
