Submagic vs Selects vs Descript vs Kapwing

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Submagic
vs
Competitor 1
Selects
Competitor 2
Descript
Competitor 3
Kapwing
Compare
4 tools · best value per row highlighted
Your tool Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Remove
Competitor Selects
cutback.video
Manual video editing can't sync your five-camera podcast setup automatically
Make main Remove
Competitor Descript
descript.com
Edit media by editing text instead of timelines
Make main Remove
Competitor Kapwing
kapwing.com
Online video editor for internet content
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
—
116.1Kvisits/mo
3.1Mvisits/mo
4.7Mvisits/mo
MoM change
—
▼ 1.2%
▼ 10.2%
▼ 5.7%
6-month growth
—
+23.6%
+2.5%
-23.2%
Global rank web
—
#338,432
#15,466
#9,509
Avg. last 3 months
—
121.2K
3.3M
4.9M
Bounce rate lower is better
—
38%
35%
28%
Pages / visit
—
2.6
5.4
5.0
Visit duration
—
1m 21s
4m 03s
2m 50s
Traffic sources
—
● Direct 72% · ● Referral 19%
● Direct 87% · ● Referral 9%
● Direct 89% · ● Referral 10%
SubmagicSelectsDescriptKapwing
01.6M3.2M4.8M6.4MSelects · 54KSelects · 46.1KSelects · 72.8KSelects · 78.3KSelects · 93.9KSelects · 76.1KSelects · 85KSelects · 129.9KSelects · 117.5KSelects · 116.1KDescript · 3.3MDescript · 3.3MDescript · 3.5MDescript · 3MDescript · 3.2MDescript · 3.1MDescript · 3.4MDescript · 3.4MDescript · 3.1MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7M10K100K1M10MSelects · 54KSelects · 46.1KSelects · 72.8KSelects · 78.3KSelects · 93.9KSelects · 76.1KSelects · 85KSelects · 129.9KSelects · 117.5KSelects · 116.1KDescript · 3.3MDescript · 3.3MDescript · 3.5MDescript · 3MDescript · 3.2MDescript · 3.1MDescript · 3.4MDescript · 3.4MDescript · 3.1MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Freemium
Freemium
Freemium
Starting price
$12per month
$20per month
$16per month · free tier available
$16per month · free tier available
Free tier
–
–
Free trial
–
API access
–
–
–
Plans
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Starter $20/moPro $100/moPro Max Custom/moTeam $1,000/mo
Free FreeHobbyist $16/moCreator $24/moBusiness $50/mo+1 more
Free FreePro $16/moBusiness $50/moEnterprise Custom
Capabilities input → output
Input
VideoWeb pages
VideoText
AudioVideoText
TextVideoImagesAudio
Output
Video
Video
VideoTextAudio
Video
Skill level
Beginner-friendly
Intermediate
Intermediate
Beginner-friendly
Categories
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Video EditingAI Video Editor
Audio & MusicVideo EditingVoice & SpeechWriting & Content+12 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
12
7
14
9
Video editing
Video shortening
Video subtitles
–
Video generation
–
–
Video repurposing
–
–
Video translation
–
–
Podcast editing
–
–
Video effects
–
–
Transcription
–
–
–
Audio editing
–
–
–
Audio enhancement
–
–
–
Caption videos
–
–
–
Multilingual subtitle creation
–
–
–
Presentations to videos
–
–
–
Short videos
–
–
–
Text to speech
–
–
–
Video captions
–
–
–
Video clips
–
–
–
Video transcription
–
–
–
Video verticalization
–
–
–
Voice cloning
–
–
–
Multilingual video creation
–
–
–
Podcasts
–
–
–
Screen recordings
–
–
–
TikTok captions
–
–
–
TikTok videos
–
–
–
Voice enhancement
–
–
–
Writing
–
–
–
YouTube shorts
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 2
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.