Figma AI is the collection of AI features built into Figma for exploring, polishing and shipping product designs. The Figma agent can generate new design directions, create diagrams, edit images and search your files, while Figma Make turns a prompt or an existing design into a prototype or web app. Teams buy shared AI credits, with a pay-as-you-go option or a subscription, and can see how credits are allocated.
It is aimed at product teams: designers who want faster exploration, product managers who prefer to riff on a prototype rather than write a long spec, and engineers who want working code from design context. Creative teams get Weave tools, which combine AI models into ready-made workflows for editing images, vectors and video, and operations or design-systems people can describe a plugin and have the agent build it for the whole organization. Several of these features are labeled beta, so they suit teams comfortable with tools that are still maturing.
Typical workflows start with generating several directions on the canvas, comparing them side by side and refining the winner with the whole team. For engineering handoff, you connect a codebase, share a product requirements document, edit by prompt or direct manipulation, collaborate on the canvas, and push a pull request from Figma Make to production. The Figma MCP server lets agentic coding tools pull design context, and shader prompts create blurs, mesh gradients and patterns that can be exported to Figma Make and other platforms. A testimonial from a Ticketmaster product manager describes Figma Make as shortening the path from idea to finished feature.
