Kapwing vs Submagic vs Selects vs Descript

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
Submagic
Competitor 2
Selects
Competitor 3
Descript
Compare
4 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
Remove
Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Make main Remove
Competitor Selects
cutback.video
Manual video editing can't sync your five-camera podcast setup automatically
Make main Remove
Competitor Descript
descript.com
Edit media by editing text instead of timelines
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
—
116.1Kvisits/mo
3.1Mvisits/mo
MoM change
▼ 5.7%
—
▼ 1.2%
▼ 10.2%
6-month growth
-23.2%
—
+23.6%
+2.5%
Global rank web
#9,509
—
#338,432
#15,466
Avg. last 3 months
4.9M
—
121.2K
3.3M
Bounce rate lower is better
28%
—
38%
35%
Pages / visit
5.0
—
2.6
5.4
Visit duration
2m 50s
—
1m 21s
4m 03s
Traffic sources
● Direct 89% · ● Referral 10%
—
● Direct 72% · ● Referral 19%
● Direct 87% · ● Referral 9%
KapwingSubmagicSelectsDescript
01.6M3.2M4.8M6.4MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MSelects · 54KSelects · 46.1KSelects · 72.8KSelects · 78.3KSelects · 93.9KSelects · 76.1KSelects · 85KSelects · 129.9KSelects · 117.5KSelects · 116.1KDescript · 3.3MDescript · 3.3MDescript · 3.5MDescript · 3MDescript · 3.2MDescript · 3.1MDescript · 3.4MDescript · 3.4MDescript · 3.1M10K100K1M10MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MSelects · 54KSelects · 46.1KSelects · 72.8KSelects · 78.3KSelects · 93.9KSelects · 76.1KSelects · 85KSelects · 129.9KSelects · 117.5KSelects · 116.1KDescript · 3.3MDescript · 3.3MDescript · 3.5MDescript · 3MDescript · 3.2MDescript · 3.1MDescript · 3.4MDescript · 3.4MDescript · 3.1MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Paid
Freemium
Freemium
Starting price
$16per month · free tier available
$12per month
$20per month
$16per month · free tier available
Free tier
–
–
Free trial
–
API access
–
–
–
Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Starter $20/moPro $100/moPro Max Custom/moTeam $1,000/mo
Free FreeHobbyist $16/moCreator $24/moBusiness $50/mo+1 more
Capabilities input → output
Input
TextVideoImagesAudio
VideoWeb pages
VideoText
AudioVideoText
Output
Video
Video
Video
VideoTextAudio
Skill level
Beginner-friendly
Beginner-friendly
Intermediate
Intermediate
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Video EditingAI Video Editor
Audio & MusicVideo EditingVoice & SpeechWriting & Content+12 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
9
12
7
14
Video editing
Video shortening
Video subtitles
–
Video generation
–
–
Video repurposing
–
–
Video translation
–
–
Podcast editing
–
–
Video effects
–
–
Transcription
–
–
–
Audio editing
–
–
–
Audio enhancement
–
–
–
Caption videos
–
–
–
Multilingual subtitle creation
–
–
–
Presentations to videos
–
–
–
Short videos
–
–
–
Text to speech
–
–
–
Video captions
–
–
–
Video clips
–
–
–
Video transcription
–
–
–
Video verticalization
–
–
–
Voice cloning
–
–
–
Multilingual video creation
–
–
–
Podcasts
–
–
–
Screen recordings
–
–
–
TikTok captions
–
–
–
TikTok videos
–
–
–
Voice enhancement
–
–
–
Writing
–
–
–
YouTube shorts
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.