Kapwing vs Wondershare Filmora vs Submagic vs HeyGen

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
Wondershare Filmora
Competitor 2
Submagic
Competitor 3
HeyGen
Compare
4 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
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Competitor Wondershare Filmora
filmora.wondershare.com
Video editing that does not require training
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Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
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Competitor HeyGen
heygen.com
Your face speaking languages you don't know
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Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
1.6Mvisits/mo
—
10.7Mvisits/mo
MoM change
▼ 5.7%
▼ 2.3%
—
▲ 10.8%
6-month growth
-23.2%
-9.1%
—
+16.7%
Global rank web
#9,509
—
—
#3,689
Avg. last 3 months
4.9M
1.8M
—
10.3M
Bounce rate lower is better
28%
67%
—
38%
Pages / visit
5.0
1.9
—
8.0
Visit duration
2m 50s
1m 35s
—
7m 15s
Traffic sources
● Direct 89% · ● Referral 10%
● Direct 89% · ● Referral 10%
—
● Direct 93% · ● Referral 5%
KapwingWondershare FilmoraSubmagicHeyGen
02.8M5.6M8.4M11.2MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7M1M10M100MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Paid
Freemium
Starting price
$16per month · free tier available
$10per month · free tier available
$12per month
$29per month · free tier available
Free tier
–
Free trial
–
API access
–
–
–
Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Free Custom/yr
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Free FreeCreator $29/moPro $49/moBusiness $149/mo+1 more
Capabilities input → output
Input
VideoTextImagesAudio
VideoTextImagesAudio
VideoWeb pages
AudioVideoTextImages
Output
Video
VideoAudio
Video
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+3 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+5 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
9
5
14
11
Video editing
Video generation
Video subtitles
–
–
Video translation
–
–
Video avatars
–
–
Video repurposing
–
–
Video shortening
–
–
Multilingual subtitle creation
–
–
Multilingual video creation
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–
Video effects
–
–
Avatar animation
–
–
–
Caption videos
–
–
–
Dubbing
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–
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Image to video
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–
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Lip sync
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–
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Presentations to videos
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–
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Short videos
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–
–
Video dubbing
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–
–
Video enhancement
–
–
–
Video transcription
–
–
–
Voice cloning
–
–
–
Social media management
–
–
–
TikTok captions
–
–
–
TikTok videos
–
–
–
YouTube shorts
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 1
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.