Kapwing vs Wondershare Filmora vs Submagic

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
Wondershare Filmora
Competitor 2
Submagic
Competitor 3
Suggested competitors for Kapwing: VEED90% CapCut88% Descript86% Captions82% quso.ai82% Rask82% HeyGen82% Clipchamp80%
Compare
3 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
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Competitor Wondershare Filmora
filmora.wondershare.com
Video editing that does not require training
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Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
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Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
1.6Mvisits/mo
—
MoM change
▼ 5.7%
▼ 2.3%
—
6-month growth
-23.2%
-9.1%
—
Global rank web
#9,509
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—
Avg. last 3 months
4.9M
1.8M
—
Bounce rate lower is better
28%
67%
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Pages / visit
5.0
1.9
—
Visit duration
2m 50s
1m 35s
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Traffic sources
● Direct 89% · ● Referral 10%
● Direct 89% · ● Referral 10%
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KapwingWondershare FilmoraSubmagic
01.6M3.2M4.8M6.4MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6M1M10MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Paid
Starting price
$16per month · free tier available
$10per month · free tier available
$12per month
Free tier
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Free trial
–
API access
–
–
Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Free Custom/yr
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Capabilities input → output
Input
AudioImagesTextVideo
AudioImagesTextVideo
Web pagesVideo
Output
Video
AudioVideo
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+3 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
9
5
4
Video editing
Video generation
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Video shortening
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Multilingual subtitle creation
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Short videos
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Presentations to videos
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–
Video effects
–
–
Video enhancement
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Video repurposing
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Video subtitles
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Video transcription
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Video translation
–
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Multilingual video creation
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 1
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.