IFTTT links apps, smart home devices and online services through simple trigger-and-action automations called Applets. You pick a trigger, such as a new Instagram post or a missed call, choose an action, such as saving it to Google Sheets or sending a Telegram message, and the rule runs on its own. More than 1,000 services are supported, and a Chat Create feature builds an automation from a typed prompt. Plans start with a free tier limited to 2 Applets, then Pro at $2.99 per month and Pro+ at $8.99 per month when billed annually.
People who want their apps to work together without writing code get the most out of it: freelancers syncing tasks and calendars, small business owners onboarding clients with multi-step workflows, social media managers cross-posting content, and homeowners who run lights, garage doors and cameras from one place. Beginners can enable ready-made Applets in a minute, while more technical users add webhooks, queries and filter code on the top plan. Teams that juggle several accounts for the same service can connect them side by side. Developers can also expose their own products as services that others connect to.
Typical automations include posting new YouTube videos to a Discord channel, saving liked videos to bookmarks, logging weight or time entries to a spreadsheet, and forwarding Android SMS messages to email. In the home, Applets close a garage door when you leave, arm a camera system, start a robot vacuum or toggle Philips Hue lights from a phone button. Business users build chains that create tasks from messages, send notifications to Slack and update records across several apps. The IFTTT MCP server also lets other AI assistants trigger these same services, so automations can be started from a chat conversation.
