You can start using Zapier for free with just your email or Google account. No upfront costs to test the waters.
Connect over 8,000 apps without writing code. Zapier automates workflows between Salesforce and HubSpot. Between Slack and ChatGPT. Between systems that would normally need a developer and weeks of work.
Sales ops managers dealing with lead chaos will find Lead Router useful. Instead of manually sorting prospects between different systems, you set up one workflow that automatically routes leads based on territory, deal size, or product interest. Lead hits your form. Zapier checks the criteria. Then pushes it to the right CRM and notifies the correct rep.
Tables work as databases for your workflows.
Canvas lets you map out complex automations visually with AI assistance. The newer AI Agents can handle repetitive tasks that don't fit standard trigger-action patterns.
Enterprise teams get SOC 2 Type II compliance and GDPR protection. Functions let you write custom code when the pre-built options aren't enough. The learning curve can be steep when you're connecting multiple apps with conditional logic.
RevOps teams use Zapier to eliminate data entry between NetSuite. Marketers connect Microsoft Dynamics. Executive assistants link up Zendesk — all without the usual headaches. It's the automation platform that made it to the Super Bowl, which tells you something about their reach. Zapier MCP connects AI agents to thousands of apps, extending automation beyond simple workflows.
