Lemlist vs Instantly vs Smartlead vs SalesTarget

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
Instantly
Competitor 2
Smartlead
Competitor 3
SalesTarget
Compare
4 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
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Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
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Competitor SalesTarget
salestarget.ai
A sales development rep at a B2B software company needs to book 20 demos this month
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Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
2.2Mvisits/mo
—
10Kvisits/mo
MoM change
▲ 7.5%
▼ 11.9%
—
▲ 117.9%
6-month growth
+14.5%
-15.9%
—
+225.8%
Global rank web
#43,387
#17,674
—
#2,420,724
Avg. last 3 months
916.6K
2.5M
—
6.7K
Bounce rate lower is better
28%
37%
—
54%
Pages / visit
7.9
7.7
—
1.4
Visit duration
8m 36s
6m 52s
—
3s
Traffic sources
● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
—
● Direct 87% · ● Referral 13%
LemlistInstantlySmartleadSalesTarget
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10K1001K10K100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
Freemium
Starting price
$55per month
$37.6per month
$39per month
Free tier
Free tier
–
–
–
Free trial
–
API access
–
–
Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Free Credits Free
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
DataText
Text
DataText
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
11
10
1
4
Lead generation
–
Sales emails
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Email marketing
–
–
Email outreach
–
–
Email LinkedIn outreach
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–
Sales
–
–
Sales automation
–
–
Sales prospecting
–
–
Email automation
–
–
–
Email configuration
–
–
–
Email management
–
–
–
Email tracking
–
–
–
LinkedIn customer leads
–
–
–
LinkedIn outreach
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–
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Cold email strategies
–
–
–
WhatsApp customer engagement
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.