Smartlead vs Lemlist vs Instantly vs SalesTarget

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Smartlead
vs
Competitor 1
Lemlist
Competitor 2
Instantly
Competitor 3
SalesTarget
Compare
4 tools · best value per row highlighted
Your tool Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
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Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
Make main Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor SalesTarget
salestarget.ai
A sales development rep at a B2B software company needs to book 20 demos this month
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Traffic estimated monthly website traffic
Monthly visits
—
967.7Kvisits/mo
2.2Mvisits/mo
10Kvisits/mo
MoM change
—
▲ 7.5%
▼ 11.9%
▲ 117.9%
6-month growth
—
+14.5%
-15.9%
+225.8%
Global rank web
—
#43,387
#17,674
#2,420,724
Avg. last 3 months
—
916.6K
2.5M
6.7K
Bounce rate lower is better
—
28%
37%
54%
Pages / visit
—
7.9
7.7
1.4
Visit duration
—
8m 36s
6m 52s
3s
Traffic sources
—
● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
● Direct 87% · ● Referral 13%
SmartleadLemlistInstantlySalesTarget
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10K1001K10K100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
Freemium
Starting price
$39per month
$55per month
$37.6per month
Free tier
Free tier
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–
–
Free trial
–
API access
–
–
Plans
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Free Credits Free
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
Text
DataText
DataText
DataText
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Tasks what each tool can do · 5 shared · core   partial
Tasks covered
10
11
10
14
Email outreach
Email marketing
Lead generation
Sales prospecting
Sales emails
Sales
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Sales automation
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Email automation
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Email LinkedIn outreach
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–
LinkedIn outreach
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–
Email configuration
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–
B2B sales
–
–
–
Cold email strategies
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–
–
CRM
–
–
–
Email management
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–
–
Email tracking
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–
–
Email warmup
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–
–
Lead management
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–
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LinkedIn automation
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–
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LinkedIn customer leads
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–
–
WhatsApp customer engagement
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–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.