Lemlist vs Instantly vs Smartlead

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
Instantly
Competitor 2
Smartlead
Competitor 3
Compare
3 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
2.2Mvisits/mo
—
MoM change
▲ 7.5%
▼ 11.9%
—
6-month growth
+14.5%
-15.9%
—
Global rank web
#43,387
#17,674
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Avg. last 3 months
916.6K
2.5M
—
Bounce rate lower is better
28%
37%
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Pages / visit
7.9
7.7
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Visit duration
8m 36s
6m 52s
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Traffic sources
● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
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LemlistInstantlySmartlead
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
Starting price
$55per month
$37.6per month
$39per month
Free tier
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–
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Free trial
API access
–
–
Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Capabilities input → output
Input
DataText
DataText
DataText
Output
DataText
DataText
Text
Skill level
Intermediate
Intermediate
Intermediate
Categories
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
11
10
1
Email marketing
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Email outreach
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Lead generation
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Sales
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Sales emails
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Sales prospecting
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Email LinkedIn outreach
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Email automation
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Email configuration
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Email management
–
–
Email tracking
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LinkedIn customer leads
–
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LinkedIn outreach
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–
Sales automation
–
–
Cold email strategies
–
–
WhatsApp customer engagement
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–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.