Lemlist vs Instantly vs Smartlead vs Apollo.io

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
Instantly
Competitor 2
Smartlead
Competitor 3
Apollo.io
Compare
4 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
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Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
Make main Remove
Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
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Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
2.2Mvisits/mo
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MoM change
▲ 7.5%
▼ 11.9%
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6-month growth
+14.5%
-15.9%
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Global rank web
#43,387
#17,674
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Avg. last 3 months
916.6K
2.5M
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Bounce rate lower is better
28%
37%
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Pages / visit
7.9
7.7
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Visit duration
8m 36s
6m 52s
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Traffic sources
● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
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LemlistInstantlySmartleadApollo.io
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
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Starting price
$55per month
$37.6per month
$39per month
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Free tier
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Free trial
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API access
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Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
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Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
DataText
Text
DataText
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
11
10
1
3
Sales prospecting
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Sales
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Email marketing
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Email outreach
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Lead generation
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Sales emails
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Sales automation
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Email LinkedIn outreach
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Email automation
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Email configuration
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Email management
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Email tracking
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LinkedIn customer leads
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LinkedIn outreach
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Cold email strategies
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WhatsApp customer engagement
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
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Upvotes
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Saves
0
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0
Reviews
0
0
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Prompts
0
0
0
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.