Instantly vs Lemlist vs Smartlead

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Instantly
vs
Competitor 1
Lemlist
Competitor 2
Smartlead
Competitor 3
Compare
3 tools · best value per row highlighted
Your tool Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
Traffic estimated monthly website traffic
Monthly visits
2.2Mvisits/mo
967.7Kvisits/mo
—
MoM change
▼ 11.9%
▲ 7.5%
—
6-month growth
-15.9%
+14.5%
—
Global rank web
#17,674
#43,387
—
Avg. last 3 months
2.5M
916.6K
—
Bounce rate lower is better
37%
28%
—
Pages / visit
7.7
7.9
—
Visit duration
6m 52s
8m 36s
—
Traffic sources
● Direct 81% · ● Referral 16%
● Direct 88% · ● Mail 8%
—
InstantlyLemlistSmartlead
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
Starting price
$37.6per month
$55per month
$39per month
Free tier
–
–
–
Free trial
API access
–
–
Plans
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Capabilities input → output
Input
DataText
DataText
DataText
Output
DataText
DataText
Text
Skill level
Intermediate
Intermediate
Intermediate
Categories
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
10
11
1
Email marketing
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Email outreach
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Lead generation
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Sales
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Sales emails
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Sales prospecting
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Email LinkedIn outreach
–
–
Email automation
–
–
Email configuration
–
–
Email management
–
–
Email tracking
–
–
LinkedIn customer leads
–
–
LinkedIn outreach
–
–
Sales automation
–
–
Cold email strategies
–
–
WhatsApp customer engagement
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.