Lemlist vs Instantly vs SalesTarget vs Smartlead

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
Instantly
Competitor 2
SalesTarget
Competitor 3
Smartlead
Compare
4 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
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Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor SalesTarget
salestarget.ai
A sales development rep at a B2B software company needs to book 20 demos this month
Make main Remove
Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
2.2Mvisits/mo
10Kvisits/mo
—
MoM change
▲ 7.5%
▼ 11.9%
▲ 117.9%
—
6-month growth
+14.5%
-15.9%
+225.8%
—
Global rank web
#43,387
#17,674
#2,420,724
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Avg. last 3 months
916.6K
2.5M
6.7K
—
Bounce rate lower is better
28%
37%
54%
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Pages / visit
7.9
7.7
1.4
—
Visit duration
8m 36s
6m 52s
3s
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Traffic sources
● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
● Direct 87% · ● Referral 13%
—
LemlistInstantlySalesTargetSmartlead
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10K1001K10K100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Freemium
Paid
Starting price
$55per month
$37.6per month
Free tier
$39per month
Free tier
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–
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Free trial
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API access
–
–
Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Free Credits Free
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
DataText
DataText
Text
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 5 shared · core   partial
Tasks covered
11
10
14
10
Email outreach
Email marketing
Lead generation
Sales prospecting
Sales emails
Sales
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Sales automation
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Email automation
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Email LinkedIn outreach
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LinkedIn outreach
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Email configuration
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B2B sales
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–
–
Cold email strategies
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–
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CRM
–
–
–
Email management
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–
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Email tracking
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–
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Email warmup
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Lead management
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–
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LinkedIn automation
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–
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LinkedIn customer leads
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–
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WhatsApp customer engagement
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–
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.