Instantly vs Lemlist vs SalesTarget vs Smartlead

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Instantly
vs
Competitor 1
Lemlist
Competitor 2
SalesTarget
Competitor 3
Smartlead
Compare
4 tools · best value per row highlighted
Your tool Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
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Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
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Competitor SalesTarget
salestarget.ai
A sales development rep at a B2B software company needs to book 20 demos this month
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Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
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Traffic estimated monthly website traffic
Monthly visits
2.2Mvisits/mo
967.7Kvisits/mo
10Kvisits/mo
—
MoM change
▼ 11.9%
▲ 7.5%
▲ 117.9%
—
6-month growth
-15.9%
+14.5%
+225.8%
—
Global rank web
#17,674
#43,387
#2,420,724
—
Avg. last 3 months
2.5M
916.6K
6.7K
—
Bounce rate lower is better
37%
28%
54%
—
Pages / visit
7.7
7.9
1.4
—
Visit duration
6m 52s
8m 36s
3s
—
Traffic sources
● Direct 81% · ● Referral 16%
● Direct 88% · ● Mail 8%
● Direct 87% · ● Referral 13%
—
InstantlyLemlistSalesTargetSmartlead
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10K1001K10K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Freemium
Paid
Starting price
$37.6per month
$55per month
Free tier
$39per month
Free tier
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–
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Free trial
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API access
–
–
Plans
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Free Credits Free
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
DataText
DataText
Text
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
10
11
4
1
Lead generation
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Sales emails
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Email marketing
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Email outreach
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Email LinkedIn outreach
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–
Sales
–
–
Sales automation
–
–
Sales prospecting
–
–
Email automation
–
–
–
Email configuration
–
–
–
Email management
–
–
–
Email tracking
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–
–
LinkedIn customer leads
–
–
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LinkedIn outreach
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–
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Cold email strategies
–
–
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WhatsApp customer engagement
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–
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.