Instantly vs Lemlist vs SmartWriter vs Apollo.io

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Instantly
vs
Competitor 1
Lemlist
Competitor 2
SmartWriter
Competitor 3
Apollo.io
Compare
4 tools · best value per row highlighted
Your tool Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
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Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
Make main Remove
Competitor SmartWriter
smartwriter.ai
Personalized outreach at scale
Make main Remove
Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
2.2Mvisits/mo
967.7Kvisits/mo
10.6Kvisits/mo
—
MoM change
▼ 11.9%
▲ 7.5%
▼ 23.3%
—
6-month growth
-15.9%
+14.5%
-35.5%
—
Global rank web
#17,674
#43,387
#1,888,585
—
Avg. last 3 months
2.5M
916.6K
12.8K
—
Bounce rate lower is better
37%
28%
38%
—
Pages / visit
7.7
7.9
1.5
—
Visit duration
6m 52s
8m 36s
3s
—
Traffic sources
● Direct 81% · ● Referral 16%
● Direct 88% · ● Mail 8%
—
—
InstantlyLemlistSmartWriterApollo.io
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6K10K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
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Starting price
$37.6per month
$55per month
$49per month
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Free tier
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–
–
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Free trial
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API access
–
–
–
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Plans
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Basic Plan $49/moPopular Plan $79/moPro Plan $129/mo
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Capabilities input → output
Input
DataText
DataText
DataWeb pages
DataText
Output
DataText
DataText
Text
DataText
Skill level
Intermediate
Intermediate
Beginner-friendly
Intermediate
Categories
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
10
11
3
3
Sales prospecting
Sales emails
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Sales
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Email marketing
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–
Email outreach
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Lead generation
–
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Sales automation
–
–
Email LinkedIn outreach
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–
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Email automation
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–
–
Email configuration
–
–
–
Email management
–
–
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Email tracking
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–
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Email writing
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–
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LinkedIn customer leads
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–
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LinkedIn outreach
–
–
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WhatsApp customer engagement
–
–
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.