Instantly vs Lemlist vs Apollo.io

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Instantly
vs
Competitor 1
Lemlist
Competitor 2
Apollo.io
Competitor 3
Suggested competitors for Instantly: Smartlead90% SalesTarget80% Jason AI80% SmartWriter74% Vuepak74% KKonvertly74% Mailshake72% Lightfield70%
Compare
3 tools · best value per row highlighted
Your tool Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
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Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
Make main Remove
Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
2.2Mvisits/mo
967.7Kvisits/mo
—
MoM change
▼ 11.9%
▲ 7.5%
—
6-month growth
-15.9%
+14.5%
—
Global rank web
#17,674
#43,387
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Avg. last 3 months
2.5M
916.6K
—
Bounce rate lower is better
37%
28%
—
Pages / visit
7.7
7.9
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Visit duration
6m 52s
8m 36s
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Traffic sources
● Direct 81% · ● Referral 16%
● Direct 88% · ● Mail 8%
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InstantlyLemlistApollo.io
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
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Starting price
$37.6per month
$55per month
—
Free tier
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–
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Free trial
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API access
–
–
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Plans
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
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Capabilities input → output
Input
DataText
DataText
DataText
Output
DataText
DataText
DataText
Skill level
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
10
11
3
Sales prospecting
Sales
Email marketing
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Email outreach
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Lead generation
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Sales emails
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Sales automation
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Email LinkedIn outreach
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Email automation
–
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Email configuration
–
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Email management
–
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Email tracking
–
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LinkedIn customer leads
–
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LinkedIn outreach
–
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WhatsApp customer engagement
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.