Lemlist vs Instantly vs SmartWriter vs Apollo.io

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
Instantly
Competitor 2
SmartWriter
Competitor 3
Apollo.io
Compare
4 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor SmartWriter
smartwriter.ai
Personalized outreach at scale
Make main Remove
Competitor Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
2.2Mvisits/mo
10.6Kvisits/mo
—
MoM change
▲ 7.5%
▼ 11.9%
▼ 23.3%
—
6-month growth
+14.5%
-15.9%
-35.5%
—
Global rank web
#43,387
#17,674
#1,888,585
—
Avg. last 3 months
916.6K
2.5M
12.8K
—
Bounce rate lower is better
28%
37%
38%
—
Pages / visit
7.9
7.7
1.5
—
Visit duration
8m 36s
6m 52s
3s
—
Traffic sources
● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
—
—
LemlistInstantlySmartWriterApollo.io
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6K10K100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Paid
Paid
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Starting price
$55per month
$37.6per month
$49per month
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Free tier
–
–
–
–
Free trial
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API access
–
–
–
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Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Basic Plan $49/moPopular Plan $79/moPro Plan $129/mo
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Capabilities input → output
Input
DataText
DataText
DataWeb pages
DataText
Output
DataText
DataText
Text
DataText
Skill level
Intermediate
Intermediate
Beginner-friendly
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 4 shared · core   partial
Tasks covered
11
10
14
11
Sales prospecting
Lead generation
Sales emails
Sales
Email outreach
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Sales automation
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Email marketing
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–
Email LinkedIn outreach
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LinkedIn outreach
–
–
Email personalization
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–
–
Email writing
–
–
–
Sales outreach personalization
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–
–
Agents
–
–
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Cold email strategies
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–
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Conversation starters
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–
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Email automation
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–
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Email configuration
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–
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Email management
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–
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Email tracking
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–
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Gtm
–
–
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LinkedIn customer leads
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–
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CRM
–
–
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Customer leads
–
–
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Lead management
–
–
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LinkedIn emails
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–
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Meeting scheduling
–
–
–
WhatsApp customer engagement
–
–
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.