Apollo.io vs Instantly vs Lemlist vs SmartWriter

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Apollo.io
vs
Competitor 1
Instantly
Competitor 2
Lemlist
Competitor 3
SmartWriter
Compare
4 tools · best value per row highlighted
Your tool Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
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Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
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Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
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Competitor SmartWriter
smartwriter.ai
Personalized outreach at scale
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Traffic estimated monthly website traffic
Monthly visits
—
2.2Mvisits/mo
967.7Kvisits/mo
10.6Kvisits/mo
MoM change
—
▼ 11.9%
▲ 7.5%
▼ 23.3%
6-month growth
—
-15.9%
+14.5%
-35.5%
Global rank web
—
#17,674
#43,387
#1,888,585
Avg. last 3 months
—
2.5M
916.6K
12.8K
Bounce rate lower is better
—
37%
28%
38%
Pages / visit
—
7.7
7.9
1.5
Visit duration
—
6m 52s
8m 36s
3s
Traffic sources
—
● Direct 81% · ● Referral 16%
● Direct 88% · ● Mail 8%
—
Apollo.ioInstantlyLemlistSmartWriter
0775.4K1.6M2.3M3.1MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6K10K100K1M10MInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSmartWriter · 16.4KSmartWriter · 15.6KSmartWriter · 19KSmartWriter · 17.3KSmartWriter · 16.5KSmartWriter · 16.9KSmartWriter · 16KSmartWriter · 14.1KSmartWriter · 13.8KSmartWriter · 10.6KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
—
Paid
Paid
Paid
Starting price
—
$37.6per month
$55per month
$49per month
Free tier
–
–
–
–
Free trial
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API access
–
–
–
–
Plans
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Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Basic Plan $49/moPopular Plan $79/moPro Plan $129/mo
Capabilities input → output
Input
DataText
DataText
DataText
DataWeb pages
Output
DataText
DataText
DataText
Text
Skill level
Intermediate
Intermediate
Intermediate
Beginner-friendly
Categories
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 4 shared · core   partial
Tasks covered
11
10
11
14
Sales prospecting
Lead generation
Sales
Sales emails
Email outreach
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Sales automation
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Email marketing
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–
Email LinkedIn outreach
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–
LinkedIn outreach
–
–
Email personalization
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–
–
Email writing
–
–
–
Sales outreach personalization
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–
–
Agents
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–
–
Cold email strategies
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–
–
Conversation starters
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–
–
Email automation
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–
–
Email configuration
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–
–
Email management
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–
–
Email tracking
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–
–
Gtm
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–
–
LinkedIn customer leads
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–
–
CRM
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–
–
Customer leads
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–
–
Lead management
–
–
–
LinkedIn emails
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–
–
Meeting scheduling
–
–
–
WhatsApp customer engagement
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.