Wondershare Filmora vs Submagic vs Kapwing vs Camtasia

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Wondershare Filmora
vs
Competitor 1
Submagic
Competitor 2
Kapwing
Competitor 3
Camtasia
Compare
4 tools · best value per row highlighted
Your tool Wondershare Filmora
filmora.wondershare.com
Video editing that does not require training
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Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
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Competitor Kapwing
kapwing.com
Online video editor for internet content
Make main Remove
Competitor Camtasia
techsmith.com
Screen recording transforms into polished video content through Camtasia, an AI-powered editing platform built for creating instructional and knowledge-sharing videos
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Traffic estimated monthly website traffic
Monthly visits
1.6Mvisits/mo
—
4.7Mvisits/mo
788.8Kvisits/mo
MoM change
▼ 2.3%
—
▼ 5.7%
—
6-month growth
-9.1%
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-23.2%
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Global rank web
—
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#9,509
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Avg. last 3 months
1.8M
—
4.9M
788.8K
Bounce rate lower is better
67%
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28%
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Pages / visit
1.9
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5.0
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Visit duration
1m 35s
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2m 50s
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Traffic sources
● Direct 89% · ● Referral 10%
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● Direct 89% · ● Referral 10%
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Wondershare FilmoraSubmagicKapwingCamtasia
01.6M3.2M4.8M6.4MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MCamtasia · 788.8K100K1M10MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MCamtasia · 788.8KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Paid
Freemium
Freemium
Starting price
$10per month · free tier available
$12per month
$16per month · free tier available
€329.67per month
Free tier
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Free trial
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API access
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Plans
Free Custom/yr
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Free FreePro $16/moBusiness $50/moEnterprise Custom
Business Education Best Option Starter F €329.67/yrCamtasia Snagit Best Option Essentials F €1,520.75/yrquality audio effects PRODUCTS INCLUDED €2,105.17/yrlanguage support AUDIO Mix and match voi €5,064.25/yr
Capabilities input → output
Input
AudioImagesTextVideo
VideoWeb pages
AudioVideoTextImages
VideoTextAudio
Output
AudioVideo
Video
Video
VideoAudio
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Intermediate
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+3 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video EditingVoice & SpeechAI Text-to-SpeechAI Video Editor+1 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
5
14
9
9
Video editing
Video generation
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Video effects
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Video subtitles
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Video repurposing
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Video shortening
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Multilingual subtitle creation
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Screen recordings
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Caption videos
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Presentations to videos
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Short videos
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Text to speech
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Tutorial videos
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Video background removal
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Video enhancement
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Video transcription
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Video translation
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Multilingual video creation
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Social media management
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TikTok captions
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TikTok videos
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Transcription
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Video avatars
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Video scripts
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Voice enhancement
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YouTube shorts
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 1
▲ 0
▲ 2
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.