Wondershare Filmora vs Kapwing vs Submagic vs Descript

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Wondershare Filmora
vs
Competitor 1
Kapwing
Competitor 2
Submagic
Competitor 3
Descript
Compare
4 tools · best value per row highlighted
Your tool Wondershare Filmora
filmora.wondershare.com
Video editing that does not require training
Remove
Competitor Kapwing
kapwing.com
Online video editor for internet content
Make main Remove
Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Make main Remove
Competitor Descript
descript.com
Edit media by editing text instead of timelines
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
1.6Mvisits/mo
4.7Mvisits/mo
—
3.1Mvisits/mo
MoM change
▼ 2.3%
▼ 5.7%
—
▼ 10.2%
6-month growth
-9.1%
-23.2%
—
+2.5%
Global rank web
—
#9,509
—
#15,466
Avg. last 3 months
1.8M
4.9M
—
3.3M
Bounce rate lower is better
67%
28%
—
35%
Pages / visit
1.9
5.0
—
5.4
Visit duration
1m 35s
2m 50s
—
4m 03s
Traffic sources
● Direct 89% · ● Referral 10%
● Direct 89% · ● Referral 10%
—
● Direct 87% · ● Referral 9%
Wondershare FilmoraKapwingSubmagicDescript
01.6M3.2M4.8M6.4MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MDescript · 3.3MDescript · 3.3MDescript · 3.5MDescript · 3MDescript · 3.2MDescript · 3.1MDescript · 3.4MDescript · 3.4MDescript · 3.1M1M10MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MDescript · 3.3MDescript · 3.3MDescript · 3.5MDescript · 3MDescript · 3.2MDescript · 3.1MDescript · 3.4MDescript · 3.4MDescript · 3.1MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Paid
Freemium
Starting price
$10per month · free tier available
$16per month · free tier available
$12per month
$16per month · free tier available
Free tier
–
Free trial
–
API access
–
–
–
Plans
Free Custom/yr
Free FreePro $16/moBusiness $50/moEnterprise Custom
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Free FreeHobbyist $16/moCreator $24/moBusiness $50/mo+1 more
Capabilities input → output
Input
VideoTextImagesAudio
VideoTextImagesAudio
VideoWeb pages
AudioVideoText
Output
VideoAudio
Video
Video
VideoTextAudio
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Intermediate
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+3 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Audio & MusicVideo EditingVoice & SpeechWriting & Content+12 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
5
9
4
14
Video editing
Video shortening
–
Video generation
–
–
Video subtitles
–
–
Video translation
–
–
Multilingual subtitle creation
–
–
Transcription
–
–
–
Short videos
–
–
–
Audio editing
–
–
–
Audio enhancement
–
–
–
Podcast editing
–
–
–
Presentations to videos
–
–
–
Text to speech
–
–
–
Video effects
–
–
–
Video enhancement
–
–
–
Video repurposing
–
–
–
Video transcription
–
–
–
Voice cloning
–
–
–
Multilingual video creation
–
–
–
Podcasts
–
–
–
Screen recordings
–
–
–
Voice enhancement
–
–
–
Writing
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 1
▲ 2
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.