Submagic vs Shotstack vs GitBook vs Kapwing

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Submagic
vs
Competitor 1
Shotstack
Competitor 2
GitBook
Competitor 3
Kapwing
Compare
4 tools · best value per row highlighted
Your tool Submagic
submagic.co
Submagic is an AI video editor for short-form content.
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Competitor Shotstack
shotstack.io
Shotstack is a cloud video editing API that turns data and templates into rendered videos.
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Competitor GitBook
gitbook.com
GitBook is a documentation and knowledge platform for publishing product docs that work for both people and AI.
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Competitor Kapwing
kapwing.com
Online video editor for internet content
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
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4.7Mvisits/mo
MoM change
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—
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▼ 5.7%
6-month growth
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-23.2%
Global rank web
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#9,509
Avg. last 3 months
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4.9M
Bounce rate lower is better
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28%
Pages / visit
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5.0
Visit duration
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2m 50s
Traffic sources
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● Direct 89% · ● Referral 10%
SubmagicShotstackGitBookKapwing
01.6M3.2M4.8M6.4MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7M1M10MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Freemium
Freemium
Freemium
Starting price
$12per month
$39per month
$65per month · free tier available
$16per month · free tier available
Free tier
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Free trial
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API access
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Plans
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Pay as you go $10Starter $39/moPro $99/moScale $199/mo+1 more
Free FreeEssential $65/moUltimate $249/moEnterprise Custom
Free FreePro $16/moBusiness $50/moEnterprise Custom
Capabilities input → output
Input
Web pagesVideo
CodeImagesVideo
CodeText
AudioImagesTextVideo
Output
Video
Video
DocumentsText
Video
Skill level
Beginner-friendly
Advanced
Beginner-friendly
Beginner-friendly
Categories
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Development & CodeVideo EditingAI APIAI Developer Tools+1 more
Development & CodeEducation & LearningAI Developer ToolsAI Knowledge Management
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
14
5
8
9
Video editing
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Video generation
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Video subtitles
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Video repurposing
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Video shortening
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Developer tools
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APIs
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Knowledge bases
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Caption videos
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Code documentation
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Knowledge
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Multilingual subtitle creation
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Personalized videos
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Presentations to videos
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Short videos
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Video transcription
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Video translation
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API docs
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Customer support chatbot
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Digital information management
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Document creation
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Multilingual video creation
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Social media management
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TikTok captions
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TikTok videos
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Video avatars
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Video effects
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YouTube shorts
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 2
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.