Shotstack is a cloud video editing API that turns data and templates into rendered videos. Developers describe a video in JSON or design a dynamic template, optionally with AI help, then call the API to render thousands of clips in parallel. A white-label video editor SDK can be embedded in your own application and styled with your logo and brand colors. Pay-as-you-go pricing runs $0.30 per minute of rendered video, and a $39 monthly subscription lowers that to $0.20 per minute, with a free sandbox for testing.
The main audience is software developers and product teams who need video output inside an app without building a rendering farm. Marketing technology companies, media platforms and e-commerce teams use it to produce personalized or localized clips. No-code builders can connect it through Make and Zapier, and agencies can use the template editor to prepare designs that a developer wires up later. Larger organizations can request high-volume contracts starting at 50,000 minutes per year with 4K output and dedicated support.
Common workflows include generating personalized video messages for each customer, creating social clips from product feeds, and assembling videos from user uploads. Spotify's partner experiences generate thousands of videos per day with it, IKEA Family members create personalized video messages, and My Vivenda chose it over building on AWS. The embedded editor lets a SaaS product offer end users a branded editing experience, while rendered files are delivered directly to hosting and social media destinations. Every plan includes 1080p output and a 3 hour maximum render length.
