Rows vs Macabacus vs Finma vs Microsoft Copilot in Excel

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Rows
vs
Competitor 1
Macabacus
Competitor 2
Finma
Competitor 3
Microsoft Copilot in Excel
Compare
4 tools · best value per row highlighted
Your tool Rows
rows.com
Rows is a spreadsheet built around an AI data analyst.
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Competitor Macabacus
macabacus.com
An investment banking analyst builds a valuation model in Excel with dozens of assumptions scattered across worksheets
Make main Remove
Competitor Finma
finma.money
You connect Finma to your email accounts — Gmail, Yahoo, Outlook, or iCloud — and it starts scanning for bank and credit card statements
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Competitor Microsoft Copilot in Excel
microsoft.com
Instead of hunting for the right function, you describe the change you want in plain language and the assistant edits formulas, tables and formatting for you, while you review each change and stay ...
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Traffic estimated monthly website traffic
Monthly visits
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134.9Kvisits/mo
150visits/mo
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MoM change
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▼ 5.1%
▲ 47.1%
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6-month growth
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-27.9%
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Global rank web
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#316,413
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Avg. last 3 months
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137.9K
84
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Bounce rate lower is better
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45%
49%
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Pages / visit
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2.0
1.0
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Visit duration
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46s
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Traffic sources
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● Direct 75% · ● Referral 17%
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RowsMacabacusFinmaMicrosoft Copilot in Excel
049.8K99.6K149.4K199.3KMacabacus · 152.5KMacabacus · 199.3KMacabacus · 187.2KMacabacus · 184.9KMacabacus · 148.5KMacabacus · 136.6KMacabacus · 142.1KMacabacus · 134.9KFinma · 102Finma · 1501001K10K100K1MMacabacus · 152.5KMacabacus · 199.3KMacabacus · 187.2KMacabacus · 184.9KMacabacus · 148.5KMacabacus · 136.6KMacabacus · 142.1KMacabacus · 134.9KFinma · 102Finma · 150Dec '25Jan '26FebMarAprMayJunJul
Pricing
Model
Freemium
Freemium
Freemium
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Starting price
$6per month · free tier available
$16.67per month
$2.99per month · free tier available
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Free tier
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Free trial
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API access
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Plans
Free FreePlus $6/moPro $59/moEnterprise Custom
Basic $200/yrProfessional $360/yrEnterprise Custom
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Capabilities input → output
Input
DataDocumentsText
DataDocumentsText
Documents
DataText
Output
Data
CodeText
Data
CodeData
Skill level
Intermediate
Intermediate
Beginner-friendly
Beginner-friendly
Categories
Productivity & OfficeResearch & AnalyticsAI For Data AnalyticsAI Spreadsheet
Productivity & OfficeResearch & AnalyticsAI For FinanceAI Spreadsheet
Research & AnalyticsAI For Finance
Productivity & OfficeResearch & AnalyticsAI For Data AnalyticsAI Spreadsheet
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
6
9
9
6
Spreadsheets
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Data analysis
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Excel
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Excel formulas
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Excel automation
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Excel data analysis
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Expense tracking
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Financial modeling
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Formulas
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Personal finance
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Expense management
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Finance
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Financial data categorization
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Financial management
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PDF to spreadsheets
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Bank statement analysis
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Budget analysis
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Business analytics automation
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Cash flow analysis
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Data processing
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Financial data extraction
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PowerPoint presentations
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Presentations
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
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no ratings yet
Upvotes
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Saves
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Reviews
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Prompts
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.