Rows is a spreadsheet built around an AI data analyst. You import data from more than 50 sources, such as PDFs, databases, analytics tools and bank accounts, then ask questions in plain language rather than writing SQL or formulas. It can extract tables from PDFs, enrich cells in bulk and refresh data tables on a schedule. A free plan allows five AI tasks per month, Plus costs $8 per user per month, and Pro costs $79 per month plus $8 per user. Enterprise pricing is custom, and the company now operates as part of Superhuman.
Business analysts, finance and operations staff, marketers and founders who live in spreadsheets are the natural users, particularly when they lack SQL skills. Small teams can start on Free or Plus, where up to 10 guests can view and collaborate. Larger groups needing 100 integration accounts, unbranded embeds and two years of version history choose Pro. Enterprise buyers get unlimited AI tasks, SAML single sign-on, custom models and a dedicated customer success manager.
Practical uses include pulling invoice or report data out of PDFs into a clean table, connecting an analytics tool and a database to build a recurring performance report, and reconciling bank data without manual exports. Teams automate daily or per-minute refreshes of data tables, enrich large lists with extra cell data, and share live analysis through branded or unbranded embeds. Developers can use API calls, with 500 per month on Free and one million on Pro, plus custom API endpoints. Version history of 7 days, 30 days or two years depends on the plan.
