Lemlist vs SalesTarget vs Instantly vs Smartlead

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Lemlist
vs
Competitor 1
SalesTarget
Competitor 2
Instantly
Competitor 3
Smartlead
Compare
4 tools · best value per row highlighted
Your tool Lemlist
lemlist.com
Personal touch at scale for outreach
Remove
Competitor SalesTarget
salestarget.ai
A sales development rep at a B2B software company needs to book 20 demos this month
Make main Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor Smartlead
smartlead.ai
Smartlead is cold email software for outbound sales.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
967.7Kvisits/mo
10Kvisits/mo
2.2Mvisits/mo
—
MoM change
▲ 7.5%
▲ 117.9%
▼ 11.9%
—
6-month growth
+14.5%
+225.8%
-15.9%
—
Global rank web
#43,387
#2,420,724
#17,674
—
Avg. last 3 months
916.6K
6.7K
2.5M
—
Bounce rate lower is better
28%
54%
37%
—
Pages / visit
7.9
1.4
7.7
—
Visit duration
8m 36s
3s
6m 52s
—
Traffic sources
● Direct 88% · ● Mail 8%
● Direct 87% · ● Referral 13%
● Direct 81% · ● Referral 16%
—
LemlistSalesTargetInstantlySmartlead
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M1001K10K100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KSalesTarget · 933SalesTarget · 447SalesTarget · 3.1KSalesTarget · 4.4KSalesTarget · 6.4KSalesTarget · 5.5KSalesTarget · 4.6KSalesTarget · 10KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Paid
Freemium
Paid
Paid
Starting price
$55per month
Free tier
$37.6per month
$39per month
Free tier
–
–
–
Free trial
–
API access
–
–
Plans
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Free Credits Free
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Base $39/moPro $94/moUnlimited Smart $174/moUnlimited Prime $379/mo
Capabilities input → output
Input
DataText
DataText
DataText
DataText
Output
DataText
DataText
DataText
Text
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 5 shared · core   partial
Tasks covered
11
14
10
10
Email outreach
Email marketing
Lead generation
Sales prospecting
Sales emails
Sales
–
Sales automation
–
Email automation
–
Email LinkedIn outreach
–
–
LinkedIn outreach
–
–
Email configuration
–
–
B2B sales
–
–
–
Cold email strategies
–
–
–
CRM
–
–
–
Email management
–
–
–
Email tracking
–
–
–
Email warmup
–
–
–
Lead management
–
–
–
LinkedIn automation
–
–
–
LinkedIn customer leads
–
–
–
WhatsApp customer engagement
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.