Kapwing vs Vmaker vs Captions vs HeyGen

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
Vmaker
Competitor 2
Captions
Competitor 3
HeyGen
Compare
4 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
Remove
Competitor Vmaker
vmaker.com
Screen recording with AI editing
Make main Remove
Competitor Captions
captions.ai
Edit video by editing text
Make main Remove
Competitor HeyGen
heygen.com
Your face speaking languages you don't know
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
458.6Kvisits/mo
999Kvisits/mo
10.7Mvisits/mo
MoM change
▼ 5.7%
▲ 9.7%
▼ 6.3%
▲ 10.8%
6-month growth
-23.2%
-2.2%
+23.5%
+16.7%
Global rank web
#9,509
#102,214
#44,958
#3,689
Avg. last 3 months
4.9M
433K
1M
10.3M
Bounce rate lower is better
28%
38%
40%
38%
Pages / visit
5.0
3.5
4.2
8.0
Visit duration
2m 50s
1m 15s
3m 51s
7m 15s
Traffic sources
● Direct 89% · ● Referral 10%
● Direct 91% · ● Referral 7%
● Direct 92% · ● Referral 5%
● Direct 93% · ● Referral 5%
KapwingVmakerCaptionsHeyGen
02.8M5.6M8.4M11.2MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MVmaker · 510.4KVmaker · 562.1KVmaker · 608.6KVmaker · 473.6KVmaker · 469KVmaker · 452.7KVmaker · 486.1KVmaker · 422.2KVmaker · 418.1KVmaker · 458.6KCaptions · 888.5KCaptions · 813.9KCaptions · 886.4KCaptions · 803.3KCaptions · 809KCaptions · 957.5KCaptions · 1MCaptions · 955.2KCaptions · 1.1MCaptions · 999KHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7M100K1M10M100MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MVmaker · 510.4KVmaker · 562.1KVmaker · 608.6KVmaker · 473.6KVmaker · 469KVmaker · 452.7KVmaker · 486.1KVmaker · 422.2KVmaker · 418.1KVmaker · 458.6KCaptions · 888.5KCaptions · 813.9KCaptions · 886.4KCaptions · 803.3KCaptions · 809KCaptions · 957.5KCaptions · 1MCaptions · 955.2KCaptions · 1.1MCaptions · 999KHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$16per month · free tier available
$18per month · free tier available
$24.99per month · free tier available
$29per month · free tier available
Free tier
Free trial
–
–
API access
–
–
–
–
Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Free FreeStarter $18/moTeams $25/moEnterprise Custom
Free FreeMax $24.99/moScale 1x $69.99/moScale 2x $139.99/mo+2 more
Free FreeCreator $29/moPro $49/moBusiness $149/mo+1 more
Capabilities input → output
Input
ImagesVideoTextAudio
VideoTextDocumentsAudio
VideoText
AudioVideoTextImages
Output
Video
Video
Video
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video CreationVideo EditingWriting & ContentAI Avatar Video Generator+5 more
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+5 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
9
13
8
11
Video editing
Video generation
Video avatars
–
Video shortening
–
Video translation
–
Lip sync
–
Multilingual video creation
–
Presentations to videos
–
–
Dubbing
–
–
Video subtitles
–
–
Multilingual subtitle creation
–
–
–
Screen recordings
–
–
–
Avatar animation
–
–
–
Image to video
–
–
–
Short videos
–
–
–
Subtitle translation
–
–
–
Video background removal
–
–
–
Video dubbing
–
–
–
Video repurposing
–
–
–
Video transcription
–
–
–
Voice cloning
–
–
–
YouTube videos
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.