Kapwing vs Tella vs Cap vs HeyGen

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
Tella
Competitor 2
Cap
Competitor 3
HeyGen
Compare
4 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
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Competitor Tella
tella.com
Tella is a screen recorder that also edits, hosts and shares what it captures.
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Competitor Cap
cap.so
Cap Pro is the paid cloud tier of Cap, an open source screen recorder, and its main draw is automatic AI processing of every recording.
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Competitor HeyGen
heygen.com
Your face speaking languages you don't know
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Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
—
—
10.7Mvisits/mo
MoM change
▼ 5.7%
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—
▲ 10.8%
6-month growth
-23.2%
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+16.7%
Global rank web
#9,509
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#3,689
Avg. last 3 months
4.9M
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10.3M
Bounce rate lower is better
28%
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38%
Pages / visit
5.0
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8.0
Visit duration
2m 50s
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7m 15s
Traffic sources
● Direct 89% · ● Referral 10%
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● Direct 93% · ● Referral 5%
KapwingTellaCapHeyGen
02.8M5.6M8.4M11.2MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7M1M10M100MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Paid
Freemium
Freemium
Starting price
$16per month · free tier available
$13per month
$2.42per month · free tier available
$29per month · free tier available
Free tier
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Free trial
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API access
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Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Pro $13/moPremium $19/moEnterprise Custom
Free FreeDesktop License $29/yrCap Pro $12/moSAML SSO add-on $199/mo+1 more
Free FreeCreator $29/moPro $49/moBusiness $149/mo+1 more
Capabilities input → output
Input
AudioImagesTextVideo
AudioVideo
Video
AudioImagesTextVideo
Output
Video
Video
TextVideo
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video EditingAI Video EditorAI Video Recording
Video EditingAI Video EditorAI Video Recording
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+5 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
9
5
8
11
Video editing
Video generation
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Video transcription
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Screen recordings
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Video translation
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Multilingual video creation
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Video subtitles
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Video avatars
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Avatar animation
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Dubbing
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Image to video
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Lip sync
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Presentations to videos
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Transcription
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Video dubbing
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Video repurposing
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Video shortening
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Voice cloning
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Audio video transcription
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Meeting summaries
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Video performance analysis
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Video to documentation
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Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 0
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.