Kapwing vs Submagic vs Wondershare Filmora vs CapCut

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
Submagic
Competitor 2
Wondershare Filmora
Competitor 3
CapCut
Compare
4 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
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Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Make main Remove
Competitor Wondershare Filmora
filmora.wondershare.com
Video editing that does not require training
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Competitor CapCut
capcut.com
The video editor everyone uses
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
—
1.6Mvisits/mo
49.1Mvisits/mo
MoM change
▼ 5.7%
—
▼ 2.3%
▼ 1.0%
6-month growth
-23.2%
—
-9.1%
-8.8%
Global rank web
#9,509
—
—
#964
Avg. last 3 months
4.9M
—
1.8M
50.4M
Bounce rate lower is better
28%
—
67%
43%
Pages / visit
5.0
—
1.9
3.6
Visit duration
2m 50s
—
1m 35s
3m 09s
Traffic sources
● Direct 89% · ● Referral 10%
—
● Direct 89% · ● Referral 10%
● Direct 83% · ● Referral 16%
KapwingSubmagicWondershare FilmoraCapCut
016.3M32.5M48.8M65.1MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1M1M10M100MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Paid
Freemium
Freemium
Starting price
$16per month · free tier available
$12per month
$10per month · free tier available
$9.99per month · free tier available
Free tier
–
Free trial
–
–
API access
–
–
–
Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Free Custom/yr
Free FreeStandard $9.99/moPro $19.99/mo
Capabilities input → output
Input
VideoTextImagesAudio
VideoWeb pages
VideoTextImagesAudio
AudioVideoTextImages
Output
Video
Video
VideoAudio
VideoImagesAudio
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+3 more
Image EditingImage GenerationVideo CreationVideo Editing+11 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
9
14
5
12
Video editing
Video generation
Video subtitles
–
Multilingual subtitle creation
–
Video shortening
–
Short videos
–
–
Video repurposing
–
–
Video effects
–
–
Background removal
–
–
–
Caption videos
–
–
–
Presentations to videos
–
–
–
Text to speech
–
–
–
Video background removal
–
–
–
Video enhancement
–
–
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Video transcription
–
–
–
Video translation
–
–
–
Image editing
–
–
–
Image generation
–
–
–
Multilingual video creation
–
–
–
Social media management
–
–
–
TikTok captions
–
–
–
TikTok videos
–
–
–
Transcription
–
–
–
Video avatars
–
–
–
YouTube shorts
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 0
▲ 1
▲ 2
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.