Kapwing vs HeyGen vs AddSubtitle vs CapCut

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
HeyGen
Competitor 2
AddSubtitle
Competitor 3
CapCut
Compare
4 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
Remove
Competitor HeyGen
heygen.com
Your face speaking languages you don't know
Make main Remove
Competitor AddSubtitle
addsubtitle.ai
A YouTube creator films a 15-minute tutorial in English but wants to reach Spanish and French audiences without recording three separate versions
Make main Remove
Competitor CapCut
capcut.com
The video editor everyone uses
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
10.7Mvisits/mo
12.3Kvisits/mo
49.1Mvisits/mo
MoM change
▼ 5.7%
▲ 10.8%
▲ 32.0%
▼ 1.0%
6-month growth
-23.2%
+16.7%
-11.3%
-8.8%
Global rank web
#9,509
#3,689
#2,526,582
#964
Avg. last 3 months
4.9M
10.3M
12K
50.4M
Bounce rate lower is better
28%
38%
39%
43%
Pages / visit
5.0
8.0
1.5
3.6
Visit duration
2m 50s
7m 15s
1s
3m 09s
Traffic sources
● Direct 89% · ● Referral 10%
● Direct 93% · ● Referral 5%
—
● Direct 83% · ● Referral 16%
KapwingHeyGenAddSubtitleCapCut
016.3M32.5M48.8M65.1MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MAddSubtitle · 12.4KAddSubtitle · 1.9KAddSubtitle · 10.9KAddSubtitle · 13.8KAddSubtitle · 6.7KAddSubtitle · 10.7KAddSubtitle · 14.5KAddSubtitle · 9.3KAddSubtitle · 12.3KCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1M1K10K100K1M10M100MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MAddSubtitle · 12.4KAddSubtitle · 1.9KAddSubtitle · 10.9KAddSubtitle · 13.8KAddSubtitle · 6.7KAddSubtitle · 10.7KAddSubtitle · 14.5KAddSubtitle · 9.3KAddSubtitle · 12.3KCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$16per month · free tier available
$29per month · free tier available
$9.9per month · free tier available
$9.99per month · free tier available
Free tier
Free trial
–
–
API access
–
–
–
–
Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Free FreeCreator $29/moPro $49/moBusiness $149/mo+1 more
Basic FreeStandard $9.9/moPro $19.9/moEnterprise Custom
Free FreeStandard $9.99/moPro $19.99/mo
Capabilities input → output
Input
VideoTextImagesAudio
AudioVideoTextImages
VideoText
VideoTextImagesAudio
Output
Video
Video
VideoText
ImagesVideoAudio
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+5 more
Video EditingVoice & SpeechWriting & ContentAI Dubbing+2 more
Image EditingImage GenerationVideo CreationVideo Editing+11 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
9
11
3
12
Video generation
–
Video editing
–
Video subtitles
–
Video translation
–
–
Multilingual subtitle creation
–
–
Multilingual video creation
–
–
Video shortening
–
–
Subtitle translation
–
–
–
Video avatars
–
–
–
Avatar animation
–
–
–
Background removal
–
–
–
Dubbing
–
–
–
Image to video
–
–
–
Lip sync
–
–
–
Presentations to videos
–
–
–
Short videos
–
–
–
Text to speech
–
–
–
Video background removal
–
–
–
Video dubbing
–
–
–
Video repurposing
–
–
–
Video transcription
–
–
–
Voice cloning
–
–
–
Image editing
–
–
–
Image generation
–
–
–
Transcription
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 0
▲ 0
▲ 2
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.