Kapwing vs CapCut vs AddSubtitle vs HeyGen

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Kapwing
vs
Competitor 1
CapCut
Competitor 2
AddSubtitle
Competitor 3
HeyGen
Compare
4 tools · best value per row highlighted
Your tool Kapwing
kapwing.com
Online video editor for internet content
Remove
Competitor CapCut
capcut.com
The video editor everyone uses
Make main Remove
Competitor AddSubtitle
addsubtitle.ai
A YouTube creator films a 15-minute tutorial in English but wants to reach Spanish and French audiences without recording three separate versions
Make main Remove
Competitor HeyGen
heygen.com
Your face speaking languages you don't know
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
4.7Mvisits/mo
49.1Mvisits/mo
12.3Kvisits/mo
10.7Mvisits/mo
MoM change
▼ 5.7%
▼ 1.0%
▲ 32.0%
▲ 10.8%
6-month growth
-23.2%
-8.8%
-11.3%
+16.7%
Global rank web
#9,509
#964
#2,526,582
#3,689
Avg. last 3 months
4.9M
50.4M
12K
10.3M
Bounce rate lower is better
28%
43%
39%
38%
Pages / visit
5.0
3.6
1.5
8.0
Visit duration
2m 50s
3m 09s
1s
7m 15s
Traffic sources
● Direct 89% · ● Referral 10%
● Direct 83% · ● Referral 16%
—
● Direct 93% · ● Referral 5%
KapwingCapCutAddSubtitleHeyGen
016.3M32.5M48.8M65.1MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MAddSubtitle · 12.4KAddSubtitle · 1.9KAddSubtitle · 10.9KAddSubtitle · 13.8KAddSubtitle · 6.7KAddSubtitle · 10.7KAddSubtitle · 14.5KAddSubtitle · 9.3KAddSubtitle · 12.3KHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7M1K10K100K1M10M100MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MCapCut · 54.6MCapCut · 65.1MCapCut · 63.5MCapCut · 52.7MCapCut · 53.8MCapCut · 51.2MCapCut · 53MCapCut · 52.5MCapCut · 49.6MCapCut · 49.1MAddSubtitle · 12.4KAddSubtitle · 1.9KAddSubtitle · 10.9KAddSubtitle · 13.8KAddSubtitle · 6.7KAddSubtitle · 10.7KAddSubtitle · 14.5KAddSubtitle · 9.3KAddSubtitle · 12.3KHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$16per month · free tier available
$9.99per month · free tier available
$9.9per month · free tier available
$29per month · free tier available
Free tier
Free trial
–
–
API access
–
–
–
–
Plans
Free FreePro $16/moBusiness $50/moEnterprise Custom
Free FreeStandard $9.99/moPro $19.99/mo
Basic FreeStandard $9.9/moPro $19.9/moEnterprise Custom
Free FreeCreator $29/moPro $49/moBusiness $149/mo+1 more
Capabilities input → output
Input
VideoTextImagesAudio
VideoTextImagesAudio
VideoText
AudioVideoTextImages
Output
Video
ImagesVideoAudio
VideoText
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Image EditingImage GenerationVideo CreationVideo Editing+11 more
Video EditingVoice & SpeechWriting & ContentAI Dubbing+2 more
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+5 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
9
12
9
11
Video editing
Video generation
–
Video translation
–
Video subtitles
–
Multilingual subtitle creation
–
–
Dubbing
–
–
Video dubbing
–
–
Lip sync
–
–
Multilingual video creation
–
–
Video shortening
–
–
Video avatars
–
–
–
Avatar animation
–
–
–
Background removal
–
–
–
Image to video
–
–
–
Presentations to videos
–
–
–
Short videos
–
–
–
Subtitle translation
–
–
–
Text to speech
–
–
–
Video background removal
–
–
–
Video repurposing
–
–
–
Video transcription
–
–
–
Voice cloning
–
–
–
Image editing
–
–
–
Image generation
–
–
–
Transcription
–
–
–
Video localization
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 2
▲ 2
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.