Wondershare Filmora vs Submagic vs Runway vs Kapwing

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Wondershare Filmora
vs
Competitor 1
Submagic
Competitor 2
Runway
Competitor 3
Kapwing
Compare
4 tools · best value per row highlighted
Your tool Wondershare Filmora
filmora.wondershare.com
Video editing that does not require training
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Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Make main Remove
Competitor Runway
runwayml.com
Runway is an AI company with three platforms built on the same world models.
Make main Remove
Competitor Kapwing
kapwing.com
Online video editor for internet content
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
1.6Mvisits/mo
—
5.6Mvisits/mo
4.7Mvisits/mo
MoM change
▼ 2.3%
—
▼ 8.0%
▼ 5.7%
6-month growth
-9.1%
—
-9.2%
-23.2%
Global rank web
—
—
#6,941
#9,509
Avg. last 3 months
1.8M
—
6.1M
4.9M
Bounce rate lower is better
67%
—
34%
28%
Pages / visit
1.9
—
7.5
5.0
Visit duration
1m 35s
—
5m 30s
2m 50s
Traffic sources
● Direct 89% · ● Referral 10%
—
● Direct 87% · ● Referral 10%
● Direct 89% · ● Referral 10%
Wondershare FilmoraSubmagicRunwayKapwing
02M4.1M6.1M8.2MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MRunway · 6.1MRunway · 5.9MRunway · 5.7MRunway · 5MRunway · 6.2MRunway · 6.7MRunway · 8.2MRunway · 6.5MRunway · 6.1MRunway · 5.6MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7M1M10MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MRunway · 6.1MRunway · 5.9MRunway · 5.7MRunway · 5MRunway · 6.2MRunway · 6.7MRunway · 8.2MRunway · 6.5MRunway · 6.1MRunway · 5.6MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Paid
Freemium
Freemium
Starting price
$10per month · free tier available
$12per month
$15per month · free tier available
$16per month · free tier available
Free tier
–
Free trial
–
API access
–
–
–
Plans
Free Custom/yr
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Free FreeStandard $15/moPro $35/mo
Free FreePro $16/moBusiness $50/moEnterprise Custom
Capabilities input → output
Input
VideoTextImagesAudio
VideoWeb pages
ImagesVideoText
VideoTextImagesAudio
Output
VideoAudio
Video
VideoImagesAudio
Video
Skill level
Beginner-friendly
Beginner-friendly
Intermediate
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+3 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Development & CodeImage EditingImage GenerationVideo Creation+11 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
5
14
10
9
Video editing
Video generation
Video subtitles
–
–
Video repurposing
–
–
Video shortening
–
–
Multilingual subtitle creation
–
–
Video effects
–
–
Video enhancement
–
–
Animations
–
–
–
Caption videos
–
–
–
Image editing
–
–
–
Image generation
–
–
–
Image to image
–
–
–
Image to video
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–
–
Lip sync
–
–
–
Presentations to videos
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–
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Short videos
–
–
–
Video transcription
–
–
–
Video translation
–
–
–
Video upscaling
–
–
–
Multilingual video creation
–
–
–
Social media management
–
–
–
TikTok captions
–
–
–
TikTok videos
–
–
–
Video avatars
–
–
–
YouTube shorts
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 1
▲ 0
▲ 1
▲ 2
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.