Wondershare Filmora vs Submagic vs Kapwing vs Runway

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Wondershare Filmora
vs
Competitor 1
Submagic
Competitor 2
Kapwing
Competitor 3
Runway
Compare
4 tools · best value per row highlighted
Your tool Wondershare Filmora
filmora.wondershare.com
Video editing that does not require training
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Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Make main Remove
Competitor Kapwing
kapwing.com
Online video editor for internet content
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Competitor Runway
runwayml.com
Runway is an AI company with three platforms built on the same world models.
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Traffic estimated monthly website traffic
Monthly visits
1.6Mvisits/mo
—
4.7Mvisits/mo
5.6Mvisits/mo
MoM change
▼ 2.3%
—
▼ 5.7%
▼ 8.0%
6-month growth
-9.1%
—
-23.2%
-9.2%
Global rank web
—
—
#9,509
#6,941
Avg. last 3 months
1.8M
—
4.9M
6.1M
Bounce rate lower is better
67%
—
28%
34%
Pages / visit
1.9
—
5.0
7.5
Visit duration
1m 35s
—
2m 50s
5m 30s
Traffic sources
● Direct 89% · ● Referral 10%
—
● Direct 89% · ● Referral 10%
● Direct 87% · ● Referral 10%
Wondershare FilmoraSubmagicKapwingRunway
02M4.1M6.1M8.2MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MRunway · 6.1MRunway · 5.9MRunway · 5.7MRunway · 5MRunway · 6.2MRunway · 6.7MRunway · 8.2MRunway · 6.5MRunway · 6.1MRunway · 5.6M1M10MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MRunway · 6.1MRunway · 5.9MRunway · 5.7MRunway · 5MRunway · 6.2MRunway · 6.7MRunway · 8.2MRunway · 6.5MRunway · 6.1MRunway · 5.6MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Paid
Freemium
Freemium
Starting price
$10per month · free tier available
$12per month
$16per month · free tier available
$15per month · free tier available
Free tier
–
Free trial
–
API access
–
–
–
Plans
Free Custom/yr
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Free FreePro $16/moBusiness $50/moEnterprise Custom
Free FreeStandard $15/moPro $35/mo
Capabilities input → output
Input
VideoTextImagesAudio
VideoWeb pages
VideoTextImagesAudio
ImagesVideoText
Output
VideoAudio
Video
Video
VideoImagesAudio
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Intermediate
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+3 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Development & CodeImage EditingImage GenerationVideo Creation+11 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
5
14
9
10
Video editing
Video generation
Video subtitles
–
–
Video repurposing
–
–
Video shortening
–
–
Multilingual subtitle creation
–
–
Video effects
–
–
Video enhancement
–
–
Animations
–
–
–
Caption videos
–
–
–
Image editing
–
–
–
Image generation
–
–
–
Image to image
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–
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Image to video
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–
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Lip sync
–
–
–
Presentations to videos
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–
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Short videos
–
–
–
Video transcription
–
–
–
Video translation
–
–
–
Video upscaling
–
–
–
Multilingual video creation
–
–
–
Social media management
–
–
–
TikTok captions
–
–
–
TikTok videos
–
–
–
Video avatars
–
–
–
YouTube shorts
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 1
▲ 0
▲ 2
▲ 1
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.