Wondershare Filmora vs Kapwing vs Topaz Labs vs Submagic

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Wondershare Filmora
vs
Competitor 1
Kapwing
Competitor 2
Topaz Labs
Competitor 3
Submagic
Compare
4 tools · best value per row highlighted
Your tool Wondershare Filmora
filmora.wondershare.com
Video editing that does not require training
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Competitor Kapwing
kapwing.com
Online video editor for internet content
Make main Remove
Competitor Topaz Labs
topazlabs.com
AI enhancement tools for photos and video
Make main Remove
Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
1.6Mvisits/mo
4.7Mvisits/mo
2.7Mvisits/mo
—
MoM change
▼ 2.3%
▼ 5.7%
▼ 5.9%
—
6-month growth
-9.1%
-23.2%
-3.3%
—
Global rank web
—
#9,509
#19,638
—
Avg. last 3 months
1.8M
4.9M
2.8M
—
Bounce rate lower is better
67%
28%
38%
—
Pages / visit
1.9
5.0
3.5
—
Visit duration
1m 35s
2m 50s
2m 36s
—
Traffic sources
● Direct 89% · ● Referral 10%
● Direct 89% · ● Referral 10%
● Direct 86% · ● Referral 10%
—
Wondershare FilmoraKapwingTopaz LabsSubmagic
01.6M3.2M4.8M6.4MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MTopaz Labs · 3.1MTopaz Labs · 3.3MTopaz Labs · 3.2MTopaz Labs · 2.5MTopaz Labs · 2.8MTopaz Labs · 2.8MTopaz Labs · 3MTopaz Labs · 2.8MTopaz Labs · 2.8MTopaz Labs · 2.7M1M10MWondershare Filmora · 2.1MWondershare Filmora · 2.2MWondershare Filmora · 2.2MWondershare Filmora · 1.8MWondershare Filmora · 1.9MWondershare Filmora · 1.9MWondershare Filmora · 2MWondershare Filmora · 1.7MWondershare Filmora · 1.6MKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MTopaz Labs · 3.1MTopaz Labs · 3.3MTopaz Labs · 3.2MTopaz Labs · 2.5MTopaz Labs · 2.8MTopaz Labs · 2.8MTopaz Labs · 3MTopaz Labs · 2.8MTopaz Labs · 2.8MTopaz Labs · 2.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Paid
Paid
Starting price
$10per month · free tier available
$16per month · free tier available
$12per month
$12per month
Free tier
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Free trial
–
–
API access
–
–
–
Plans
Free Custom/yr
Free FreePro $16/moBusiness $50/moEnterprise Custom
Topaz for Web Image $12/moTopaz for Web Video $19/moTopaz Studio $69/moTopaz Photo $39/mo+2 more
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Capabilities input → output
Input
AudioImagesTextVideo
AudioVideoTextImages
VideoImages
VideoWeb pages
Output
AudioVideo
Video
VideoImages
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+3 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Image EditingVideo EditingAI Image EnhancerAI Image Upscaler+2 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Tasks what each tool can do · 1 shared · core   partial
Tasks covered
5
9
8
14
Video editing
Video generation
–
Video enhancement
–
–
Video subtitles
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–
Video repurposing
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–
Video shortening
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–
Multilingual subtitle creation
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–
Video effects
–
–
Image enhancement
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–
–
Image upscaling
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–
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Blur removal
–
–
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Caption videos
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–
–
Image editing
–
–
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Image restoration
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–
–
Presentations to videos
–
–
–
Short videos
–
–
–
Video transcription
–
–
–
Video translation
–
–
–
Video upscaling
–
–
–
Multilingual video creation
–
–
–
Social media management
–
–
–
TikTok captions
–
–
–
TikTok videos
–
–
–
Video avatars
–
–
–
YouTube shorts
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 1
▲ 2
▲ 1
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.