Dia vs Brave Leo vs illumi vs Merlin

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Dia
vs
Competitor 1
Brave Leo
Competitor 2
illumi
Competitor 3
Merlin
Compare
4 tools · best value per row highlighted
Your tool Dia
diabrowser.com
This AI browser runs exclusively on Apple macOS 14 or later with M1 chips and newer models
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Competitor Brave Leo
brave.com
Brave Leo is the AI assistant built into the Brave browser.
Make main Remove
Competitor illumi
illumi.one
Make main Remove
Competitor Merlin
getmerlin.in
AI assistant in your browser
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
738.9Kvisits/mo
—
4.8Kvisits/mo
1.2Mvisits/mo
MoM change
▲ 1.4%
—
▲ 13.4%
▼ 13.8%
6-month growth
+12.7%
—
-37.4%
-9.1%
Global rank web
#94,379
—
#3,948,892
#46,011
Avg. last 3 months
687.8K
—
4.7K
1.3M
Bounce rate lower is better
68%
—
34%
50%
Pages / visit
1.4
—
2.1
2.5
Visit duration
29s
—
47s
4m 15s
Traffic sources
● Direct 91% · ● Referral 7%
—
—
● Direct 83% · ● Referral 14%
DiaBrave LeoillumiMerlin
0371.3K742.6K1.1M1.5MDia · 520.1KDia · 578KDia · 588.2KDia · 655.8KDia · 612.4KDia · 629.7KDia · 596KDia · 728.4KDia · 738.9Killumi · 3.9Killumi · 6.1Killumi · 5.9Killumi · 6.7Killumi · 7.7Killumi · 5.9Killumi · 6.9Killumi · 4.9Killumi · 4.2Killumi · 4.8KMerlin · 1.5MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2MMerlin · 1.3MMerlin · 1.3MMerlin · 1.3MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2M1K10K100K1M10MDia · 520.1KDia · 578KDia · 588.2KDia · 655.8KDia · 612.4KDia · 629.7KDia · 596KDia · 728.4KDia · 738.9Killumi · 3.9Killumi · 6.1Killumi · 5.9Killumi · 6.7Killumi · 7.7Killumi · 5.9Killumi · 6.9Killumi · 4.9Killumi · 4.2Killumi · 4.8KMerlin · 1.5MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2MMerlin · 1.3MMerlin · 1.3MMerlin · 1.3MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Freemium
Starting price
$100per month
$59.99per month · free tier available
$12per month · free tier available
$29per month · free tier available
Free tier
–
Free trial
–
–
API access
–
–
–
Plans
Free Custom/moPlan 2 $100/mo
Brave Browser FreeBrave Origin $59.99Brave Firewall + VPN Custom/moBrave Talk Premium Custom/mo
Starter FreePro $12/moTeam CustomDesign Partner $0
Free FreePro $29/moTeams $15/mo
Capabilities input → output
Input
Web pagesText
Web pagesTextDocumentsCode
DocumentsText
DocumentsTextWeb pagesCode
Output
TextSlides
TextCode
Text
CodeImagesText
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Chatbots & CompanionsDevelopment & CodeAI BrowsersAI Chatbot
Chatbots & CompanionsDevelopment & CodeProductivity & OfficeWriting & Content+4 more
Chatbots & CompanionsProductivity & OfficeAI ChatbotAI Mind Mapping
Chatbots & CompanionsDesign & CreativeDevelopment & CodeEducation & Learning+21 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
9
10
5
13
Chatbots
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Summarizing
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Writing
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Browser
–
–
Coding
–
–
Mind maps
–
–
Translations
–
–
Video summaries
–
–
Chrome extensions
–
–
–
Visual workspace
–
–
–
Chatting
–
–
–
Copywriting
–
–
–
Document summarization
–
–
–
Image generation
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–
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Social media
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–
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Social media posts
–
–
–
Team collaboration
–
–
–
Web browsing
–
–
–
Web research summarization
–
–
–
Browser tabs management
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–
–
Email writing
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–
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Knowledge maps
–
–
–
PDFs
–
–
–
Productivity
–
–
–
Research
–
–
–
Virtual workspace
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
▲ 3
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.