Brave Leo vs illumi vs Merlin

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Brave Leo
vs
Competitor 1
illumi
Competitor 2
Merlin
Competitor 3
Suggested competitors for Brave Leo: MaxAI85% Claude84% Glarity84% ChatGPT83% Monica83% Gemini82% Microsoft Copilot for Android80% Microsoft Copilot78%
Compare
3 tools · best value per row highlighted
Your tool Brave Leo
brave.com
Brave Leo is the AI assistant built into the Brave browser.
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Competitor illumi
illumi.one
Make main Remove
Competitor Merlin
getmerlin.in
AI assistant in your browser
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
—
4.8Kvisits/mo
1.2Mvisits/mo
MoM change
—
▲ 13.4%
▼ 13.8%
6-month growth
—
-37.4%
-9.1%
Global rank web
—
#3,948,892
#46,011
Avg. last 3 months
—
4.7K
1.3M
Bounce rate lower is better
—
34%
50%
Pages / visit
—
2.1
2.5
Visit duration
—
47s
4m 15s
Traffic sources
—
—
● Direct 83% · ● Referral 14%
Brave LeoillumiMerlin
0371.3K742.6K1.1M1.5Millumi · 3.9Killumi · 6.1Killumi · 5.9Killumi · 6.7Killumi · 7.7Killumi · 5.9Killumi · 6.9Killumi · 4.9Killumi · 4.2Killumi · 4.8KMerlin · 1.5MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2MMerlin · 1.3MMerlin · 1.3MMerlin · 1.3MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2M1K10K100K1M10Millumi · 3.9Killumi · 6.1Killumi · 5.9Killumi · 6.7Killumi · 7.7Killumi · 5.9Killumi · 6.9Killumi · 4.9Killumi · 4.2Killumi · 4.8KMerlin · 1.5MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2MMerlin · 1.3MMerlin · 1.3MMerlin · 1.3MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Starting price
$59.99per month · free tier available
$12per month · free tier available
$29per month · free tier available
Free tier
Free trial
–
–
API access
–
–
Plans
Brave Browser FreeBrave Origin $59.99Brave Firewall + VPN Custom/moBrave Talk Premium Custom/mo
Starter FreePro $12/moTeam CustomDesign Partner $0
Free FreePro $29/moTeams $15/mo
Capabilities input → output
Input
CodeDocumentsTextWeb pages
DocumentsText
CodeDocumentsTextWeb pages
Output
CodeText
Text
CodeImagesText
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Chatbots & CompanionsDevelopment & CodeProductivity & OfficeWriting & Content+4 more
Chatbots & CompanionsProductivity & OfficeAI ChatbotAI Mind Mapping
Chatbots & CompanionsDesign & CreativeDevelopment & CodeEducation & Learning+21 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
10
5
13
Chatbots
–
Summarizing
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Writing
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Coding
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Mind maps
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Translations
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Chrome extensions
–
–
Visual workspace
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–
Copywriting
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–
Document summarization
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–
Image generation
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–
Social media
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–
Social media posts
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–
Team collaboration
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–
Video summaries
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–
Web research summarization
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–
Browser
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–
Email writing
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–
Knowledge maps
–
–
PDFs
–
–
Productivity
–
–
Virtual workspace
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 3
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.