Dia vs illumi vs Merlin

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Dia
vs
Competitor 1
illumi
Competitor 2
Merlin
Competitor 3
Suggested competitors for Dia: Atlas Browser85% Perplexity Comet85% Brave Leo82% Opera Neon80% MaxAI77% Gemini76% Monica75% HotBot74%
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3 tools · best value per row highlighted
Your tool Dia
diabrowser.com
This AI browser runs exclusively on Apple macOS 14 or later with M1 chips and newer models
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Competitor illumi
illumi.one
Make main Remove
Competitor Merlin
getmerlin.in
AI assistant in your browser
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
738.9Kvisits/mo
4.8Kvisits/mo
1.2Mvisits/mo
MoM change
▲ 1.4%
▲ 13.4%
▼ 13.8%
6-month growth
+12.7%
-37.4%
-9.1%
Global rank web
#94,379
#3,948,892
#46,011
Avg. last 3 months
687.8K
4.7K
1.3M
Bounce rate lower is better
68%
34%
50%
Pages / visit
1.4
2.1
2.5
Visit duration
29s
47s
4m 15s
Traffic sources
● Direct 91% · ● Referral 7%
—
● Direct 83% · ● Referral 14%
DiaillumiMerlin
0371.3K742.6K1.1M1.5MDia · 520.1KDia · 578KDia · 588.2KDia · 655.8KDia · 612.4KDia · 629.7KDia · 596KDia · 728.4KDia · 738.9Killumi · 3.9Killumi · 6.1Killumi · 5.9Killumi · 6.7Killumi · 7.7Killumi · 5.9Killumi · 6.9Killumi · 4.9Killumi · 4.2Killumi · 4.8KMerlin · 1.5MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2MMerlin · 1.3MMerlin · 1.3MMerlin · 1.3MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2M1K10K100K1M10MDia · 520.1KDia · 578KDia · 588.2KDia · 655.8KDia · 612.4KDia · 629.7KDia · 596KDia · 728.4KDia · 738.9Killumi · 3.9Killumi · 6.1Killumi · 5.9Killumi · 6.7Killumi · 7.7Killumi · 5.9Killumi · 6.9Killumi · 4.9Killumi · 4.2Killumi · 4.8KMerlin · 1.5MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2MMerlin · 1.3MMerlin · 1.3MMerlin · 1.3MMerlin · 1.4MMerlin · 1.4MMerlin · 1.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Freemium
Starting price
$100per month
$12per month · free tier available
$29per month · free tier available
Free tier
–
Free trial
–
API access
–
–
–
Plans
Free Custom/moPlan 2 $100/mo
Starter FreePro $12/moTeam CustomDesign Partner $0
Free FreePro $29/moTeams $15/mo
Capabilities input → output
Input
TextWeb pages
DocumentsText
CodeDocumentsTextWeb pages
Output
SlidesText
Text
CodeImagesText
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Chatbots & CompanionsDevelopment & CodeAI BrowsersAI Chatbot
Chatbots & CompanionsProductivity & OfficeAI ChatbotAI Mind Mapping
Chatbots & CompanionsDesign & CreativeDevelopment & CodeEducation & Learning+21 more
Tasks what each tool can do · 0 shared · core   partial
Tasks covered
9
5
13
Chatbots
–
Summarizing
–
Mind maps
–
Video summaries
–
Writing
–
Browser
–
–
Chrome extensions
–
–
Visual workspace
–
–
Chatting
–
–
Coding
–
–
Copywriting
–
–
Image generation
–
–
Social media
–
–
Social media posts
–
–
Team collaboration
–
–
Translations
–
–
Web browsing
–
–
Browser tabs management
–
–
Knowledge maps
–
–
Productivity
–
–
Research
–
–
Virtual workspace
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 3
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.