Captions vs Kapwing vs Submagic vs HeyGen

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Captions
vs
Competitor 1
Kapwing
Competitor 2
Submagic
Competitor 3
HeyGen
Compare
4 tools · best value per row highlighted
Your tool Captions
captions.ai
Edit video by editing text
Remove
Competitor Kapwing
kapwing.com
Online video editor for internet content
Make main Remove
Competitor Submagic
submagic.co
Submagic is an AI video editor for short-form content.
Make main Remove
Competitor HeyGen
heygen.com
Your face speaking languages you don't know
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
999Kvisits/mo
4.7Mvisits/mo
—
10.7Mvisits/mo
MoM change
▼ 6.3%
▼ 5.7%
—
▲ 10.8%
6-month growth
+23.5%
-23.2%
—
+16.7%
Global rank web
#44,958
#9,509
—
#3,689
Avg. last 3 months
1M
4.9M
—
10.3M
Bounce rate lower is better
40%
28%
—
38%
Pages / visit
4.2
5.0
—
8.0
Visit duration
3m 51s
2m 50s
—
7m 15s
Traffic sources
● Direct 92% · ● Referral 5%
● Direct 89% · ● Referral 10%
—
● Direct 93% · ● Referral 5%
CaptionsKapwingSubmagicHeyGen
02.8M5.6M8.4M11.2MCaptions · 888.5KCaptions · 813.9KCaptions · 886.4KCaptions · 803.3KCaptions · 809KCaptions · 957.5KCaptions · 1MCaptions · 955.2KCaptions · 1.1MCaptions · 999KKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7M100K1M10M100MCaptions · 888.5KCaptions · 813.9KCaptions · 886.4KCaptions · 803.3KCaptions · 809KCaptions · 957.5KCaptions · 1MCaptions · 955.2KCaptions · 1.1MCaptions · 999KKapwing · 5.8MKapwing · 6.4MKapwing · 5.9MKapwing · 5.5MKapwing · 6.1MKapwing · 5.5MKapwing · 5.6MKapwing · 5MKapwing · 4.9MKapwing · 4.7MHeyGen · 9.3MHeyGen · 8.7MHeyGen · 10.2MHeyGen · 9.1MHeyGen · 10.6MHeyGen · 11.2MHeyGen · 10.5MHeyGen · 9.6MHeyGen · 10.7MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
Freemium
Freemium
Paid
Freemium
Starting price
$24.99per month · free tier available
$16per month · free tier available
$12per month
$29per month · free tier available
Free tier
–
Free trial
–
–
API access
–
–
–
Plans
Free FreeMax $24.99/moScale 1x $69.99/moScale 2x $139.99/mo+2 more
Free FreePro $16/moBusiness $50/moEnterprise Custom
Starter $12/moPro $23/moBusiness $41/moCustom Custom
Free FreeCreator $29/moPro $49/moBusiness $149/mo+1 more
Capabilities input → output
Input
TextVideo
AudioImagesTextVideo
Web pagesVideo
AudioImagesTextVideo
Output
Video
Video
Video
Video
Skill level
Beginner-friendly
Beginner-friendly
Beginner-friendly
Beginner-friendly
Categories
Video CreationVideo EditingWriting & ContentAI Avatar Video Generator+5 more
Video CreationVideo EditingWriting & ContentAI Subtitle Generator+4 more
Video EditingWriting & ContentAI Subtitle GeneratorAI Video Editor+1 more
Video CreationVideo EditingVoice & SpeechAI Avatar Video Generator+5 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
8
9
14
11
Video editing
Video generation
Video subtitles
–
Video translation
–
Video shortening
–
Video avatars
–
Dubbing
–
–
Video repurposing
–
–
Lip sync
–
–
Multilingual video creation
–
–
Avatar animation
–
–
–
Caption videos
–
–
–
Image to video
–
–
–
Multilingual subtitle creation
–
–
–
Presentations to videos
–
–
–
Short videos
–
–
–
Video dubbing
–
–
–
Video transcription
–
–
–
Voice cloning
–
–
–
Social media management
–
–
–
TikTok captions
–
–
–
TikTok videos
–
–
–
Video effects
–
–
–
YouTube shorts
–
–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 2
▲ 0
▲ 0
Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
–

Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.