Apollo.io vs Lemlist vs Instantly

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Apollo.io
vs
Competitor 1
Lemlist
Competitor 2
Instantly
Competitor 3
Suggested competitors for Apollo.io: Jason AI93% Sellinger AI91% Outreach90% AiSDR90% 11x Alice90% Artisan Ava88% Mailshake86% Marketbetter86%
Compare
3 tools · best value per row highlighted
Your tool Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
Remove
Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
Make main Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Traffic estimated monthly website traffic
Monthly visits
—
967.7Kvisits/mo
2.2Mvisits/mo
MoM change
—
▲ 7.5%
▼ 11.9%
6-month growth
—
+14.5%
-15.9%
Global rank web
—
#43,387
#17,674
Avg. last 3 months
—
916.6K
2.5M
Bounce rate lower is better
—
28%
37%
Pages / visit
—
7.9
7.7
Visit duration
—
8m 36s
6m 52s
Traffic sources
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● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
Apollo.ioLemlistInstantly
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
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Paid
Paid
Starting price
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$55per month
$37.6per month
Free tier
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–
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Free trial
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API access
–
–
–
Plans
—
Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Capabilities input → output
Input
DataText
DataText
DataText
Output
DataText
DataText
DataText
Skill level
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
3
11
10
Sales prospecting
Sales
Email marketing
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Email outreach
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Lead generation
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Sales emails
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Sales automation
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Email LinkedIn outreach
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–
Email automation
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–
Email configuration
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–
Email management
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–
Email tracking
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–
LinkedIn customer leads
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–
LinkedIn outreach
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–
WhatsApp customer engagement
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–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
▲ 0
Saves
0
0
0
Reviews
0
0
0
Prompts
0
0
0
Verified listing
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–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.