Apollo.io vs Lemlist vs Instantly vs Sellinger AI

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Apollo.io
vs
Competitor 1
Lemlist
Competitor 2
Instantly
Competitor 3
Sellinger AI
Compare
4 tools · best value per row highlighted
Your tool Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
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Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
Make main Remove
Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor Sellinger AI
sellinger.ai
Sellinger is an AI SDR platform that replaces manual prospecting with autonomous sales agents.
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Traffic estimated monthly website traffic
Monthly visits
—
967.7Kvisits/mo
2.2Mvisits/mo
2.5Kvisits/mo
MoM change
—
▲ 7.5%
▼ 11.9%
▲ 15.2%
6-month growth
—
+14.5%
-15.9%
+167.2%
Global rank web
—
#43,387
#17,674
#3,383,378
Avg. last 3 months
—
916.6K
2.5M
2K
Bounce rate lower is better
—
28%
37%
20%
Pages / visit
—
7.9
7.7
11.9
Visit duration
—
8m 36s
6m 52s
15m 07s
Traffic sources
—
● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
—
Apollo.ioLemlistInstantlySellinger AI
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSellinger AI · 10.9KSellinger AI · 1.8KSellinger AI · 934Sellinger AI · 1.6KSellinger AI · 1.2KSellinger AI · 1.2KSellinger AI · 2.2KSellinger AI · 2.5K1001K10K100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MSellinger AI · 10.9KSellinger AI · 1.8KSellinger AI · 934Sellinger AI · 1.6KSellinger AI · 1.2KSellinger AI · 1.2KSellinger AI · 2.2KSellinger AI · 2.5KNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
—
Paid
Paid
Freemium
Starting price
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$55per month
$37.6per month
$19per month
Free tier
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–
–
–
Free trial
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API access
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–
–
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Plans
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Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
Live Chat $19/moOutbound Bundle $249/moMultichannel $329/moFull Stack $649/mo+1 more
Capabilities input → output
Input
TextData
TextData
DataText
DataWeb pages
Output
TextData
TextData
TextData
TextDataAudio
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Lead GenerationAI Sales
Tasks what each tool can do · 4 shared · core   partial
Tasks covered
11
11
10
13
Lead generation
Sales prospecting
Sales
Sales emails
Email outreach
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Sales automation
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Email marketing
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–
Agents
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–
LinkedIn outreach
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–
Email LinkedIn outreach
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–
–
Email automation
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–
–
Email configuration
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–
–
Email management
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–
–
Email tracking
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–
–
Gtm
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–
–
Instagram outreach
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–
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LinkedIn customer leads
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–
–
LinkedIn messages
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–
–
B2B sales
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–
–
CRM
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–
–
Customer leads
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–
–
Lead management
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–
–
LinkedIn marketing
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–
–
Meeting scheduling
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–
–
Sales calls
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–
–
WhatsApp customer engagement
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–
–
Community on aitoolstime
Rating
no ratings yet
no ratings yet
no ratings yet
no ratings yet
Upvotes
▲ 0
▲ 0
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Saves
0
0
0
0
Reviews
0
0
0
0
Prompts
0
0
0
0
Verified listing
–
–
–
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.