Apollo.io vs Lemlist vs Instantly vs Outreach

Which one fits you in 2026? Traffic, pricing, input → output, tasks and community side by side.

Your tool
Apollo.io
vs
Competitor 1
Lemlist
Competitor 2
Instantly
Competitor 3
Outreach
Compare
4 tools · best value per row highlighted
Your tool Apollo.io
apollo.io
Apollo.io is an AI sales platform built as one connected go-to-market system.
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Competitor Lemlist
lemlist.com
Personal touch at scale for outreach
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Competitor Instantly
instantly.ai
Instantly automatically rotates your emails across dozens of sending addresses
Make main Remove
Competitor Outreach
outreach.io
Outreach is an agentic AI platform for revenue teams that covers prospecting, deal management, forecasting, coaching and account expansion in one system.
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Traffic estimated monthly website traffic
Monthly visits
—
967.7Kvisits/mo
2.2Mvisits/mo
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MoM change
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▲ 7.5%
▼ 11.9%
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6-month growth
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+14.5%
-15.9%
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Global rank web
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#43,387
#17,674
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Avg. last 3 months
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916.6K
2.5M
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Bounce rate lower is better
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28%
37%
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Pages / visit
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7.9
7.7
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Visit duration
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8m 36s
6m 52s
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Traffic sources
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● Direct 88% · ● Mail 8%
● Direct 81% · ● Referral 16%
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Apollo.ioLemlistInstantlyOutreach
0775.4K1.6M2.3M3.1MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2M100K1M10MLemlist · 793.3KLemlist · 731.7KLemlist · 829.2KLemlist · 845.3KLemlist · 875KLemlist · 880.5KLemlist · 882.3KLemlist · 899.8KLemlist · 967.7KInstantly · 2.3MInstantly · 2.8MInstantly · 3.1MInstantly · 2.5MInstantly · 2.7MInstantly · 2.5MInstantly · 2.3MInstantly · 2.6MInstantly · 2.5MInstantly · 2.2MNov '25DecJan '26FebMarAprMayJunJulAug
Pricing
Model
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Paid
Paid
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Starting price
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$55per month
$37.6per month
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Free tier
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Free trial
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API access
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Plans
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Free Trial Custom/freeEmail $55/moMultichannel $87/moEnterprise Custom/mo
Growth $37.60/moStarter Outreach $47/moScale $175/moAgency $500/mo+1 more
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Capabilities input → output
Input
DataText
DataText
DataText
AudioData
Output
DataText
DataText
DataText
DataText
Skill level
Intermediate
Intermediate
Intermediate
Intermediate
Categories
Business & MarketingAI Lead GenerationAI Sales
Business & MarketingAI Email MarketingAI Lead GenerationAI Sales
Business & MarketingAI CRMAI Email MarketingAI Lead Generation+1 more
Business & MarketingAI Sales
Tasks what each tool can do · 2 shared · core   partial
Tasks covered
11
11
10
12
Sales prospecting
Sales
Lead generation
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Sales automation
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Sales emails
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Email marketing
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Email outreach
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Agents
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B2B sales coaching
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Conversation insights
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Deal tracking
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Email LinkedIn outreach
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Email automation
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Email configuration
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Email management
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Email tracking
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Gtm
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LinkedIn customer leads
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LinkedIn outreach
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Sales management
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Sales outreach personalization
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CRM
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Customer leads
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Forecasting
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Lead management
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Meeting scheduling
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Outreach
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Sales data analytics
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WhatsApp customer engagement
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Community on aitoolstime
Rating
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Upvotes
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Saves
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Reviews
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Prompts
0
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Verified listing
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Traffic figures are third-party estimates for the tool's own domain; tools sharing a domain with a bigger product are not counted. Pricing is captured from each tool's site and may lag.